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ITC Mangaldeep and Pushpa 2 Team Up for Limited Edition Agarbatti Launch
The product will first be launched in South India, with plans to expand to pan-Indian markets through e-commerce platforms.
Leadership Evolution at Sony Pictures: Ravi Ahuja Succeeds Tony Vinciquerra as CEO
Following his departure, Vinciquerra will continue to support the company in an advisory role, taking on the position of non-executive Chairman until the end of 2025.
Too Yumm! Teams Up with Ananya Panday for Explosive K-Bomb Ramen Campaign
A standout feature of this campaign is Ananya Panday speaking in Korean, marking a first for an Indian actor in a digital campaign.
Johnson’s Baby Launches New Campaign 'Irresistible Cheeks' Featuring Anil and Sonam Kapoor
Sonam Kapoor makes an appearance in the film, revealing the secret behind the baby’s smooth and soft skin: Johnson’s baby cream.
Why the ₹70,350 Crore Reliance-Disney Deal Is the Biggest Shake-Up in Indian Entertainment History
In a game-changing move that’s set to redefine India’s entertainment landscape, Reliance Industries Limited (RIL) and Disney have joined forces in a staggering ₹70,350 crore merger.
Coca-Cola and Marvel Unite for Limited-Edition Packaging and Immersive Campaign
This new collaboration with Marvel marks another exciting chapter in Coca-Cola’s ongoing efforts to bring innovative experiences to its global audience.
Outside the Box Announces Collaboration with Bisleri and TransformersONE Movie
The collaboration will feature co-branded campaigns, product lines, and experiences that connect the TransformersONE movie with Bisleri's products.
Lulu Fashion Unveils Exclusive Transformers One Movie Collection Across the Middle East
This eagerly awaited collection is timed perfectly with the release of the highly anticipated Transformers One film, offering fans a fashionable way to celebrate the blockbuster movie.
Priyanka Chopra Jonas Flaunts Chacha Chaudhary Themed T-Shirt on the Sets of Citadel 2
Priyanka, known for her iconic style, posted a mirror selfie wearing the colorful T-shirt, captioning it, "Still love my @chachachaudhary_official t-shirt. Thx @anushkasharma."
Imagicaa Expands Merchandise to E-Commerce, Keeps Parks at the Heart of Growth Strategy
In a candid conversation, Dhimant Bakshi, CEO at Imagicaa shared his vision for the brand, its expansion plans, and how Imagicaa is shaping the theme park and merchandise experience in India.