ECCO, an innovative, premium footwear brand, is expanding its presence in Tier I and Tier II cities by extending its presence into relevant markets and understanding the local retail environment and consumer landscape.
Skechers has crossed the 450-store milestone in India, strengthening its retail expansion strategy through exclusive brand outlets and deeper penetration into emerging markets while enhancing its omnichannel presence.
Chupps Footwear is among the latest brands to pursue this strategy, with plans to significantly expand its retail presence and build a stronger omnichannel ecosystem over the next two years.
Bata India is accelerating its franchise-led expansion strategy as part of a broader retail transformation, with plans to scale its presence across Tier-2, Tier-3 and smaller markets while strengthening its omnichannel capabilities