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Royal Enfield Expands Lifestyle Footprint with New ‘Get In – Streets’ Apparel Collection
The range debuts with two distinct capsules — ‘Heritage’ and ‘A Page from a Motorcycling Diary’ — each offering a unique interpretation of Royal Enfield’s design ethos.
Olipop x SpongeBob Launch Pineapple Paradise with Roblox Game Tie-In
Alongside the launch, Olipop has teamed up with popular gaming platform Roblox to create an exclusive in-game event.
Vijay Deverakonda Joins House of McDowell’s Soda as Brand Face Alongside Kartik Aaryan
With a strong fan base across the country — particularly in the South — Vijay resonates deeply with Gen Z and millennials, making him an ideal fit for the brand’s vision of uniting people through stories of friendship.
Limelight Lab Grown Diamonds Taps Shilpa Shetty for Sustainable Jewellery Drive
The campaign aims to connect with value-driven, well-informed women, highlighting how sustainability, innovation, and transparency are reshaping luxury choices.
Candere by Kalyan Jewellers Unveils Miracle Plate Collection
At the heart of this collection is a faceted gold plate, rhodium-finished to enhance light reflection, making a smaller diamond appear significantly larger.
Top 7 Jewelry Brands Making Big Through Collaborations
In today’s fashion-forward world, jewelry brands are going far beyond just crafting beautiful adornments.
Nadora by Ritu Gupta Unveils New Luxury Living Spaces Collection
The new range brings together rich materials, meticulous detailing, and modern comfort in a seamless, harmonious aesthetic.
HUL Launches Surf Excel Matic Express with Jasprit Bumrah as Brand Ambassador
“Expert Clean, now Express” serves as the central theme for the campaign, rolled out across television and digital platforms.
Streetwear Meets Cartoons: Top 6 Collaborations You Shouldn’t Miss
From local Indian streetwear brands like Bonkers Corner and Bewakoof to global players like Nike and Uniqlo, cartoon collaborations have become must-have drops.
Next-Level Collabs: Audio & Wearable Partnerships That Ruled 2025
From streetwear-inspired earbuds to luxury-branded smartwatches, this year was all about merging cutting-edge tech with culture, fashion, and functionality.