The range debuts with two distinct capsules — ‘Heritage’ and ‘A Page from a Motorcycling Diary’ — each offering a unique interpretation of Royal Enfield’s design ethos.
With a strong fan base across the country — particularly in the South — Vijay resonates deeply with Gen Z and millennials, making him an ideal fit for the brand’s vision of uniting people through stories of friendship.
The campaign aims to connect with value-driven, well-informed women, highlighting how sustainability, innovation, and transparency are reshaping luxury choices.
At the heart of this collection is a faceted gold plate, rhodium-finished to enhance light reflection, making a smaller diamond appear significantly larger.
From local Indian streetwear brands like Bonkers Corner and Bewakoof to global players like Nike and Uniqlo, cartoon collaborations have become must-have drops.
From streetwear-inspired earbuds to luxury-branded smartwatches, this year was all about merging cutting-edge tech with culture, fashion, and functionality.