desk_view
Dylect Ropes in Rannvijay Singha to Boost Smart Automotive Electronics Line
Known for its innovative range of consumer electronics, Dylect is now venturing into smart in-car solutions aimed at elevating the everyday driving experience.
Messika and Ethos Bring the New Move Cisele Collection to India
Founded by Valerie Messika in 2005, the brand has become globally known for its bold reinterpretation of diamond jewelry, blending elegance, strength, and contemporary design.
Lenskart Invests in Ajna Lens to Accelerate Development of AI-Powered Smart Glasses
This investment marks a significant step forward for Lenskart as it looks to advance its Smart Glasses portfolio.
Britannia and NIC Ice Creams Launch Bourbon Biscuit Flavour in a Cool New Avatar
The campaign, conceptualised by creative agency The Womb, takes a lighthearted approach with a storyline set in a global diplomatic setting.
Reliance Retail Ventures Invests in FACEGYM to Bring Facial Fitness Brand to India
As part of the partnership, Reliance Retail’s omnichannel beauty platform Tira will take the lead in bringing FACEGYM’s unique concept to Indian consumers.
Harry Kane Teams Up with Skechers to Launch ‘Off Pitch’ Lifestyle Sneaker Collection
The newly launched Skechers x Harry Kane – Off Pitch lifestyle sneaker collection is designed to reflect Kane’s personal taste and style, reimagined through some of Skechers’ most popular silhouettes.
Springwel Unveils Bamboo Charcoal Mattress Range to Redefine Sleep Wellness
The Bamboo Charcoal launch is backed by Springwel’s fully integrated manufacturing and R&D capabilities, ensuring complete control over quality and material innovation.
DeVANS Launches Godfather Soda with High-Energy ‘Legendary Hook Off’ Campaign
In line with its commitment to tap into vibrant youth culture, the brand has rolled out “The Legendary Hook Off Contest” in partnership with Melvin Louis.
Paragon X FreshFeet Launches Eco-Friendly Dual Fit Shoes for Schoolchildren
At the heart of this innovative range is FreshFeet’s patented Dual Fit Technology — a unique design that allows a single pair of shoes to adjust to two foot sizes.
STRROT Expands Luxury Interiors Portfolio with Exclusive EBANO Launch
The addition of EBANO complements an existing roster of globally acclaimed names, including Seletti from Italy, Lotus Arts de Vivre from Thailand, and Driade from Italy.