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ColorBar Enters Global Arena with Empowering Rebrand and #RevealYourMagic Campaign
The new look underlines ColorBar’s core belief: that beauty is not about convention but about confidently embracing one’s own magic.
adidas Launches Adizero Evo SL: A Sleek, Speed-Driven Trainer for Fast-Paced Runners
At the heart of its performance features is a full-length, high-stack Lightstrike Pro foam midsole, which provides a smooth and dynamic ride.
Sparsh Pearl Names Saif Ali Khan as Brand Ambassador to Elevate Premium Appeal
Saif Ali Khan will lead Sparsh Pearl’s expansive 360-degree marketing strategy, which includes television ads, digital campaigns, OTT platforms, and outdoor promotions.
DeVANS Unveils Sleek New Look for Six Fields Premium Beers
Further broadening its appeal, DeVANS has recently introduced two new lagers under the Six Fields umbrella — Six Fields Pilsner and Six Fields Brute.
Dettol Ropes in MS Dhoni as Brand Ambassador for Soaps and Bodywash Range
To kick off this exciting collaboration, Dettol Icy Cool has unveiled its first television commercial (TVC) featuring Dhoni. 
ITC Sunfeast Mom’s Magic Launches SHINES, a Buttery Cookie with a Shiny Twist
Whether as a quick snack during the day or a perfect accompaniment to tea-time, SHINES promises to enrich the snacking experience.
GKB Opticals Launches Revolutionary Ray-Ban Meta AI Glasses Across India
Customers visiting GKB Opticals outlets can explore the product first-hand through live demonstrations and purchase the Ray-Ban Meta collection in-store.
DCYPHR X Warner Bros. Discovery Release Limited Edition Wildlife-Inspired Capsule
Through dynamic silhouettes, graphic storytelling, and a sharp street aesthetic, DCYPHR turns fashion into a form of advocacy.
Hell Energy Drink Names Shreyas Iyer as Brand Face in India
Shreyas joins the global ambassador lineup alongside Michele Morrone, who represents Hell Energy internationally.
Disney India Unveils Stitch-Themed Merchandise as Lilo & Stitch Hits Theatres
The collection spans across multiple lifestyle categories—apparel, accessories, school supplies, home essentials, and more—curated in partnership with 21 global and local licensees.