Fashion & Lifestyle

Fragrances, much like clothing and makeup, have evolved into everyday essentials—an invisible accessory that completes your summer look.

Debuting in four neutral color combinations—cloud grey/cream, black/carrier grey, white/pure silver, and black/pure silver—the GEL-K1011 is crafted for both men and women and priced at Rs.  11,999.

As the brand’s Indian ambassador, Sanon will feature in a series of marketing campaigns across digital, print, and television formats.

The TURBOWPN continues to push the boundaries of sneaker design with its exaggerated proportions and statement-heavy look.

The company had previously introduced Frenchie X on platforms like Swiggy Instamart and Zepto.

The collection is set to roll out both online and across the brand’s physical stores, ensuring accessibility to consumers through all major retail and digital channels.

The campaign for the collection was executed by digital agency Social Beat, which adopted a phased and visually-led storytelling approach.

Looking ahead, Sun King is preparing to roll out a series of customer-focused campaigns, beginning with its participation at the upcoming South Asia Forum for Distributed Energy in New Delhi.

A distinctive element of the collection is the intricately crafted 3D peony, a central motif that showcases the designer’s detailed craftsmanship.

Comprising 236 meticulously designed pieces, the collection includes 107 necklace and earring sets, pendant and earring sets, and intricately crafted bangles.