Fashion & Lifestyle

The campaign also featured shade-matching sessions and live product demonstrations, allowing customers to experience TIRTIR’s offerings firsthand.

Featuring Kriti Sanon, the campaign celebrates self-expression, encouraging people to embrace fashion, dance, or even everyday moments on their own terms.

To introduce the range, NIVEA released an engaging TVC featuring Samantha Ruth Prabhu, showcasing her daily skincare routine with the brand.

This collector’s edition gift set includes both a sustainably tanned natural leather strap and a double-layer slip-thru fabric strap, offering two distinct looks.

At Bharat Tex 2025, the brand showcased its signature collection, ‘Bloom in Garden,’ a stunning tribute to elegance, craftsmanship, and contemporary fashion.

The collaboration unfolds in a three-part video series, where Passi embraces a lighthearted kitchen experiment, allowing Veeba’s signature sauces to take center stage.

From statement shirts and power silhouettes to elegant dresses and versatile co-ords, the collection strikes a balance between sophistication and ease.

Milind Soman has gained widespread recognition for his achievements, including a Limca Book of Records feat for running 1,500 kilometers and participating in prestigious global endurance events such as Ironman and Ultrarun.

This partnership has driven a ~10 percent market share increase in the Rs. 1,500- Rs. 2,000 TWS segment, further cementing Boult’s leadership in the competitive audio space. 

Rooted in the brand’s commitment to excellence, this new collection is designed for individuals who appreciate refined details and a timeless sense of style.