Showcasing the brilliance of clear crystals and delicate crystal pearls, the collection includes bracelets, earrings, a whimsical tiara, and a statement heart pendant.
The campaign, featuring Bollywood star Alia Bhatt as the brand ambassador, celebrates the timeless appeal of solitaires and highlights their emotional significance in life’s precious moments.
An extension of Amala Earth’s ‘Vocal for Local’ movement, the campaign emphasizes the value of India’s traditional crafts, ancient wisdom, and artisanal practices in contemporary living spaces.
The TVC portrays Dhoni’s resilience and mirrors Livfast’s reliability, focusing on how the smart inverter ensures uninterrupted power during critical moments.