Fashion & Lifestyle

Through visually engaging content, collaborations with creators, and targeted activations, the campaign extends its reach while staying true to its authentic narrative.

The campaign comes to life through a vibrant and lively product video that captures classic Shaadi moments with boAt’s signature quirky storytelling.

The campaign aligns with SOFY’s tagline, “Your Dream, Your Way,” celebrating the vibrant spirit of today’s youth—free, ambitious, and diverse.

The Pushpa Collection features an array of exquisite gold designs, intricately embellished with uncut diamonds, mother-of-pearl, and semi-precious stones.

The new line takes inspiration from the Kanto Region, introducing the next evolution of the cult-favorite silhouettes.

This campaign is set to air in Hindi and Telugu, focusing on key markets such as Andhra Pradesh, Telangana, Maharashtra, and other Hindi-speaking regions.

The partnership kicks off with a quirky, humorous film that captures Vir Das in his signature comedic style.

The collaboration is being executed in partnership with ABC Studios, a full-service entertainment company for South India, led by renowned entrepreneur Sarvesh Shashi.

Through this collaboration, Real Ritual’s full lipstick range will now be available on Nykaa's user-friendly e-commerce platform, ensuring customers nationwide have easy access to the brand’s signature products.

Inspired by the romantic essence of the 90s, this collection redefines festive and celebratory fashion with a seamless fusion of vintage charm and modern aesthetics.