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Political Swag: Parties Target Younger Voters with Quirky Merchandise
The NaMo app and its merchandise website boast an extensive range of products, including T-shirts, mugs, notebooks, badges, wristbands, keychains, stickers, magnets, caps, and pens adorned with slogans such as 'Modi ka parivar,' 'Phir ek baar, Modi sarkar
Fizzy Goblet's Whimsical Summer Footwear Collection
Crafted from premium materials and featuring meticulous detailing, The Scoop Shop collection offers wearers a blend of style, nostalgia, and functionality, making it a true treat for the feet.
From Hemp Apparel to Gaming Chairs: Mumbai Indians' Merchandising Boom
Mumbai Indians increased its merchandise revenue by 2x and licensee by 3x in 2022-23.
Dolce and Gabbana Unveils Spring/Summer 2024 Eyewear Campaign Captured by Mert Alas
The campaign showcases Miley Cyrus, the multifaceted American artist, who not only stars in the campaign but also composed the accompanying soundtrack, drawing inspiration from her experience on set.
Aadiya Jewels Debuts Mystic Magic Collection
With years of legacy behind it, the brand has earned accolades for its exceptional designs, superior quality, and ethical sourcing practices.
Kool-Aid Partners with Phenom Elite
This partnership marks a significant milestone as it unveils two striking color variations inspired by the beloved Sharkleberry Fin and Great Bluedini flavors.
ALDO Elevates Spring '24 Fashion with Celebrity Endorsements
The latest campaign showcases a blend of styles meticulously crafted with ALDO's innovative Pillow Walk technology, celebrating the fusion of social life, fashion, and comfort with a touch of Bollywood glamour.
United Colors of Benetton Expands Product Portfolio with Summer 2024 Collection
Collared shirts in pastel hues and striped polo shirts add a touch of refinement to any ensemble, while t-shirts adorned with placed prints in refreshing aqua green, serene light blue, and soft faded pink hues radiate the essence of summer.
Merchandise Serves more than just a Revenue Source for Automobile Companies: Honda India
Honda Collection features a diverse range of merchandise designed to complement the modern lifestyle of Honda enthusiasts.
Merchandising Allows us to Expand into Other Categories: Vikram Bahl, CMO, United Breweries Limited
United Breweries recently launched Queenfisher, beer to suit taste buds of women especially designed and developed by women.