licensing and merchandising

While in 2025, Paramount Global will re-launch Dora followed with the much-awaited SpongeBob animated feature movie.

With a strong presence in Asia, the Middle East, and India, Hasbro is broadening its reach in various formats to enhance its brand growth.

In the coming months, Hasbro will launch the iconic Tonka brand with a new toy line for kids in India, adhering to required quality standards.

Crunchyroll is now exploring more licensing opportunities specific to India, Southeast Asia, and worldwide to enhance fan experiences.

PlayR, a sports and lifestyle brand, grew by 100 percent and sold over 100,000 Indian Premier League (IPL) fan merchandise items during the ongoing season. PlayR has partnered with multiple IPL franchises in India as their official merchandise partner.

Mumbai Indians increased its merchandise revenue by 2x and licensee by 3x in 2022-23.

Recently, Tinkle and Zebu Animation studios joined hands to bring its two popular toons Suppandi and Wingstar to life in their animated avatars.

Honda Collection features a diverse range of merchandise designed to complement the modern lifestyle of Honda enthusiasts.

United Breweries recently launched Queenfisher, beer to suit taste buds of women especially designed and developed by women.

Globally and in India, Disney is actively driving the growth of the licensing industry. In India, the brand spans across more than 145 product categories, including fashion, footwear, accessories, school supplies, toys, packaged foods, and personal care.