IRTH from the house of Titan, has opened a new store in City Center Mall, Guwahati. This is the brand’s first exclusive brand outlet (EBO) in Northeast India.
The Indian eyewear market is witnessing strong growth driven by rising disposable incomes, increasing brand awareness, and the influence of youth-driven fashion trends.
The campaign, which goes live this week across Instagram, YouTube, OTT platforms and more, blends humour, style, and everyday relatability to highlight the benefits of the Smart Ring.