adidas

Reliance Retail partners with US-based Fabletics to enter India’s fast-growing athleisure market, intensifying competition in women’s activewear.

The full kit is completed with matching red shorts and red socks, each embellished with the LFC and adidas insignia.

With a focus on delivering a fresh spin on the club’s iconic red-and-white look, adidas and FC Bayern München took inspiration from classic designs that featured a white collar and white stripes.

The new home jersey reflects both the tradition and youthful spirit of the Bianconeri, capturing the intersection of performance and style. The design, created in collaboration with top players, merges high-end fashion aesthetics with cutting-edge sportsw

The kit reflects the iconic stadium’s character on non-match days, bringing the spirit of Manchester United to life through a bold, contemporary aesthetic.

Built with performance in mind, the on-field version of the jersey incorporates the latest adidas technologies.

The campaign introduces Suhana through the iconic adidas Originals Superstar sneaker, aiming to reintroduce the classic silhouette to a new generation of sneaker enthusiasts.

At the heart of its performance features is a full-length, high-stack Lightstrike Pro foam midsole, which provides a smooth and dynamic ride.

The campaign launch features players from both the men’s and women’s teams, with a compelling film showcasing their internal monologues set to the rhythm of their real heartbeats.

The film is paired with a reimagined version of "I’m Sticking With You" by musician and producer James Blake, capturing the essence of The Velvet Underground's classic song.