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Aditya Birla Group Enters Premium Dessert Space with Julien
The move reflects a broader shift in the hospitality sector towards specialised, experience-led food concepts with a clear brand identity.
Aditya Birla Group Announces India Entry of Danish Café Chain JOE & THE JUICE
The brand has built a strong identity around its contemporary café culture, upbeat in-store experience, and health-forward offerings.
Franchise News: Louis Philippe Expands Presence in Gulf with First Exclusive Store in Bahrain
Louis Philippe launches its first exclusive store in Bahrain’s Seef District, expanding its premium menswear presence across the GCC region
Birla Opus Paints Colors the Canvas of Art Mumbai 2024 in Its Second Edition
This collaboration celebrates art and color like never before, showcasing superior product performance alongside the vibrant world of modern and contemporary art.
Indriya’s New Campaign Showcases Mastery of Indian Jewellery Design
The collection boasts over 16,000 designs in gold, polki, and diamond, with an emphasis on reinventing classic styles like polki and kundan, and incorporating local crafting practices.
American Eagle flies to India
Fashion retailer American Eagle Outfitters has entered into a multi-year agreement with the Aditya Birla Group to open licensed retail locations throughout India.Through the agreement, American Eagl...
Simon Carter forays in India via licensing tie-up with Aditya Birla Fashion
British designer brand Simon Carter has marked its foray into the India market through an exclusive licensing agreement with Aditya Birla Fashion Retail.Aditya Birla Fashion and Retail Ltd (ABFRL) h...