In his new role, Arvind will lead the company’s expansion strategy, focusing on scaling its brands, improving operations, and building a stronger organisational structure.
The leadership move comes at a time when fashion retail in India is accelerating through premiumisation, digital-led discovery, and stronger consumer expectations around brand identity.
In this role, he will oversee the Lee and Wrangler businesses in India and select South Asian markets and will report directly to Chief Executive Officer Nitin Chhabra.
Gupta brings over two decades of experience in global retail operations, having worked across India, Canada, South Asia, the Middle East, and North Africa.
This early courtroom exposure enhances his experience in handling disputes and regulatory interactions, which can be crucial for a large retailer with a national footprint.
The move is aimed at strengthening its brand connect with younger consumers and reinforcing its positioning as a key player in India's evolving beauty retail landscape.