Assam

Go Colors expands in North East India with a new outlet on GS Road, Guwahati, strengthening its pan-India footprint. The brand follows a retail-led FOFO model, targeting Tier II/III cities.

New Balance opens its first store in Guwahati’s City Center Mall, expanding into Northeast India to tap into vibrant sports culture and lifestyle demand.

Manyavar and Mohey open their 15th North East store in Dibrugarh, Assam, expanding their pan-India retail presence as the Vedant Fashions brands target 1,000 outlets nationwide.