Barbie

The launch is in line with Mattel?s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all its products and packaging by 2030.

The new collection will include an eight-piece female activewear collection of a hoodie, jogging trousers, a long-sleeve top, t-shirts, shorts, and swimwear.

The new collection boasts 10 pieces, including shirts and tank tops in Barbie?s signature pink, pastel barrettes, pink hoodies and skinny jeans, among other items.

Barbie has announced a partnership with Kidz Bop for holiday video series. With this collaboration, Barbie becomes the first artist to appear on a Kidz Bop track.The five-video series will be featur...

Airbnb has partnered with Barbie to put a fully realized recreation of the Barbie Malibu Dreamhouse on the vacation rental market.Located in the heart of Malibu, Calif., the life-size home is availa...

Barbie, from the house of Mattel Toys, launched an India-exclusive collection of dolls inspired by several cultural aspects of India. The collectibles, from the Colours of India series, will ...

Making its foray into Indian furniture segment, international toy major Mattel has inked licensing deal with the Delhi-based kids design and d?cor venture FlyFrog Kids. Founded by architect duo Pooja...

Mattel has teamed with British luxury shoe and accessories brand Charlotte Olympia to launch a Charlotte Olympia Barbie doll, as well as a capsule collection of Barbie-inspired shoes and clutch bags....

Mattel, Inc. one of the prominent players in toys and family products, has yet again hit headlines as the Fisher-Price? Bright Beats Dance & Move BeatBo received the highly admired Toy of the Yea...

Betting big on brand licensing, Usha International, a leading player in the sewing machine industry, has inked pat with Mattel Inc to produce 'Usha Janome - My Fab Barbie' - Barbie branded sewing mach...