This exciting comeback is facilitated through a strategic partnership with Beautindia, with the brand’s product line set to retail exclusively on Nykaa.
The set includes a full-sized serum, a mini version, and a pouch, all adorned with Tweety-themed designs.
A new television commercial featuring Pannu has also been released, positioning the product as a daily-use moisturiser suited for sun exposure and hydration.
The event brought together top media personalities and influencers, offering them an exclusive first-hand experience of the newly launched Sun Serum.
The event brought together an elite gathering of beauty editors, influencers, and skincare experts for an immersive experience.
Through this collaboration, Minimalist will supply its high-performance sunscreen to Rajasthan Royals players, ensuring they remain protected from the sun during training sessions and matches.
To commemorate this partnership and celebrate its fifth anniversary, Fable & Mane is set to launch a major campaign in April, starring Kareena Kapoor Khan.
Cadiveu’s Hair Lamination technology goes beyond conventional smoothing treatments by delivering multi-dimensional benefits that improve both the look and health of the hair.
On April 1, 2024, HYPHEN’s social media team jokingly announced a mango-flavored lip balm, only to be met with an overwhelming consumer response requesting the product for real.
Beyond exploring skincare products, visitors can participate in expert-led skincare workshops that focus on seasonal skincare, mindful beauty, and facial massage techniques.
As the first B Corp-certified business to partner with the team, ELEMIS aims to bring its sustainability standards to a global platform.
The campaign also featured shade-matching sessions and live product demonstrations, allowing customers to experience TIRTIR’s offerings firsthand.
To introduce the range, NIVEA released an engaging TVC featuring Samantha Ruth Prabhu, showcasing her daily skincare routine with the brand.
Cetaphil promotes self-confidence and positivity with its #CHOOSEYOURBRIGHTSIDE campaign, inspiring people to celebrate their natural beauty.
This multitasking product seamlessly blends the radiance of a highlighter with the warmth of a blush, offering a golden, lit-from-within glow that lasts up to 12 hours.
At the heart of the campaign is the launch of the MARS Love Track Velvet Lip Tint, a hydrating formula available in six exclusive shades, each inspired by the emotions of a love story.
The campaign highlights the bond between the duo while promoting the brand’s latest haircare solution for oily scalps—the L’Oréal Paris Hyaluron Pure Shampoo.
The event featured the unveiling of CHOSEN’s new logo by legendary music composer A.R. Rahman, symbolizing longevity, sustainability, and future-driven innovation.
Nykaa Leverages 2000s Nostalgia in Pink Love Sale Campaign Featuring Sharvari
At the heart of the “Night Done Right” campaign are three hero products that work in harmony to restore and revitalize the skin overnight.
Their latest collaboration features a rap video infused with Baba Sehgal’s trademark humor and clever lyrics, aiming to tackle the emotional challenges associated with hair loss and inspire men to take timely action.
vailable in three exciting variants—Peptide, Café Mocha, and Sugar Delight—the range combines long-lasting hydration with high-performance active ingredients.
Known for its innovative, high-quality products, Nykaa Cosmetics has become synonymous with playful, high-performance cosmetics designed to inspire self-expression.
The brand film masterfully intertwines elements of fantasy and reality, reflecting Innisfree’s dedication to environmental sustainability.
The collection boasts a wide range of stunning nail designs, each perfect for various moods and occasions.
With AP Dhillon’s rising influence in the music industry and a large, devoted fanbase, this partnership aims to enhance the concert experience by integrating beauty services.
This campaign is set to air in Hindi and Telugu, focusing on key markets such as Andhra Pradesh, Telangana, Maharashtra, and other Hindi-speaking regions.
Running across digital screens and billboards, the campaign invites consumers to demand better, evidence-backed skincare solutions.
In the new TVC (television commercial), Hair & Care Triple Blend is highlighted as a quick and straightforward solution to hair damage, offering noticeable results without the hassle and mess of DIY hair treatments.
Attendees participated in engaging sessions covering makeup techniques, skincare routines, personal styling, and professional etiquette.
Since its debut in 2023 with 17 products, La Pink has expanded its portfolio to more than 60 products, focusing on customer feedback to continuously improve both formulations and packaging.
With #POPxoOnWheels, POPxo by MyGlamm enhances its connection with young beauty lovers by bringing the beauty counter directly to them.
The campaign features Swiss Beauty's brand ambassador, Taapsee Pannu, who inspires women to express their individuality through bold makeup.
The primary target for Nisara in the UAE is consumers aged 25-45, who are seeking premium-quality perfumes at accessible price points.
The TVC wraps up with the trio joyfully enjoying their skincare routine, demonstrating the lotion’s non-greasy formula that keeps skin nourished and hydrated all winter.
This collaboration marks a unique milestone for both OG Beauty and Chanchalani, as he becomes one of the few YouTubers in India to co-found a beauty and wellness brand.
Diana Penty will be featured in an exclusive video where she shares her personal skincare regimen using The Body Shop’s Vitamin C products.
Rashmika Mandanna will be prominently featured in Pilgrim’s latest brand campaign, titled "The Secret is in the Mix."
The commercial highlights the transformative power of kajal, a staple in every Indian woman’s makeup kit.
The show has already attracted considerable attention, with each episode surpassing 1 million views.
This collaboration aims to strengthen INNISFREE’s presence in the Indian market, connecting with a broader audience and promoting nature-based skincare.
These lip stains are notable for their exceptional staying power, being both transfer-proof and smudge-proof, while delivering bold, vibrant colors with a comfortable, lightweight feel.
The partnership will commence with Peggy's interpretation of Maybelline's iconic SuperStay Matte Ink Liquid Lipstick collection.
The collection offers multi-functional products for the face, eyes, lips, as well as body and hair.
In this collaboration, Organic Harvest's range of 100 percent certified organic skincare products takes center stage.
'Bade Miyan Chote Miyan,' produced by Pooja Entertainment and directed by Ali Abbas Zafar, boasts a star-studded cast including Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, and Sonakshi Sinha.
Valued at a staggering $3 billion, Fenty Beauty has chosen Nykaa, the popular fashion and beauty retailer, as its gateway to the Indian consumer.
With scientific acumen and R&D capabilities, Clensta has expanded its product range and raised over 100 crores in funding from investors.
Mad Beauty's Elf collection is available for purchase via a shoppable QR code at the event, offering visitors a tangible connection to the celebration.
With shades like Air Kiss, Rosewater, Juicy Apple, and the internet-favorite Black Honey, this limited-edition collection is set to become a new staple in your beauty routine.
The colors are completely plant-derived and the lip balms do not contain any synthetic colorants at all. The flavors are reminiscent of mixed fruit jam and are completely plant-based.
This was followed by an address by Amisha Gonsalves of Fr. Conceicao Rodrigues College of Engineering, a Nimaya alumna. She shared her journey of growth and skill development at the Nimaya program.?
This campaign has reinforced that belief and served as a clarion call for people to have fun while discovering their real selves with the help of an eclectic mix of content creators.?
The new campaign is an extension of Kapiva?s vision of laying emphasis on ingestible skin care with modern, fuss-free, and science-backed Ayurvedic products.
Created in partnership with Universal Brand Development and licensing agent, Black White Orange, this limited-edition range is yet another endorsement to Plum leading the innovations bandwagon in the D2C category in the country.
Built on kind brands, 2BeKynd is a premium and non-toxic hygiene range that promises to be the most gentle and effective. The portfolio of products includes a hand sanitizer, hand wash, deodorant, and hand cream.
From skin-brightening to collagen-boosting, the new skincare range consists of clay masks, face masks, cleansers, serums, exfoliating gel, peel-off mask and much more.
Maccaron Beauty is the exclusive seller of the new COSRX lineup in India, Hydrium Line and Cica Line in India.
The Kao Corporation introduces the launch of its global brand, Biore, in partnership with leading lifestyle retailer Nykaa.
This brand extension strengthens the company's vision to be a one-stop lifestyle destination for its customers.
The launch consists of 10 product categories across a total of 40 SKUs.
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