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Hell Energy Drink Names Shreyas Iyer as Brand Face in India
Shreyas joins the global ambassador lineup alongside Michele Morrone, who represents Hell Energy internationally.
Magic Moments Vodka Welcomes Kriti Sanon as New Brand Ambassador
Known for its vibrant and confident persona, Magic Moments sees this collaboration as a natural fit with Sanon’s fearless and stylish image.
Nestle India Partners with Gamers to Launch NESCAFE Ready-to-Drink Cold Coffee
The activation continues through April, with a total of 50 streamers set to go live, strengthening NESCAFE’s connection with India’s growing gaming audience
Piccadily Expands Indri’s Global Reach with Collectible 11YO Whisky Release
The whisky has been released in two variants: one bottled at 50 percent ABV for the Indian market, and the other at 58.5 percent ABV for international distribution.
Ram Charan Named Campa Brand Ambassador, Launches ‘Campa Wali Zidd’ Campaign During IPL
Campa has announced Ram Charan as its official brand ambassador.
Hamdard Foods India Launches New Hydration and Nutrition Beverages
The newly launched products—Hamdard ElectrORS Electrolyte Drink, Hamdard Asli Milkshakes, and Hamdard Refresh Nariyal Paani—are manufactured at the brand’s state-of-the-art aseptic packaging facility in Aurangabad.
Camikara X Fort City Brewing Debut ‘Mridya’ – India’s First Ex-Rum Barrel-Aged Beer
This groundbreaking collaboration brings together Camikara with Fort City’s beloved Jaggernaut, a brew made using palm jaggery from Andhra Pradesh. 
Corona Debuts at Lollapalooza India 2025, Bringing Golden Moments to Mumbai
The festival will feature four dynamic stages, with Corona taking over the main stage—renamed the Corona Sunsets Stage.
Sprite India Introduces Sharvari as Its New Brand Ambassador
As part of this collaboration, Sharvari will headline Sprite’s latest campaign, "Sprite, Thand Rakh," which aligns with the brand’s signature messaging of staying cool in all situations.
Minute Maid Launches ‘Shake It Up’ Campaign Featuring Shraddha Kapoor
The campaign positions the drink as a refreshing companion for everyday moments, emphasizing its real orange juice with pulp.