Brand licensing

Located beside a heritage Portuguese residence restored by the Lobo family, the property brings together dining and stay experiences within a heritage setting.

The collection reinterprets these well-known brands through SHEIN’s creative design approach, targeting millennial and Gen Z consumers.

Crafted in Italy specifically for Indian consumers, Clear Gloss aims to provide both immediate aesthetic results and deep hair nourishment from the first application.

For the India launch, Davidoff has selected actor Charles Melton as the brand ambassador for Cool Elixir, positioning the product with a modern and adventurous brand image.

The new Emoji Park integrates digital culture elements into the mall environment, leveraging the broad appeal of emojis to enhance the customer experience.

This exclusive collection brings elements from the widely popular FRIENDS sitcom into the fine jewellery sector, coinciding with Friendship Day in India.

The launch received strong positive feedback from both attendees and industry specialists.

The move is aimed at strengthening its position in India’s competitive quick service restaurant (QSR) space by introducing new dessert variants appealing to Gen Z and millennial consumers.

The collection takes its name from the Sanskrit word for "forest" and draws heavily on motifs from India's natural landscapes, such as peacocks, elephants, and forest flora, interpreted through traditional jewellery-making techniques.

This partnership aims to boost in-store engagement across India, particularly targeting families and younger audiences through themed offerings and experiential retail.