brand licensing and merchandising

Edgewell Personal Care Brands licensed the Wet Ones trademark to Fetch for Pets, a leading manufacturer of pet products.Fetch?s Wet Ones for Pets is expected to hit the market in Q3 2020. The line...

Airbnb has partnered with Barbie to put a fully realized recreation of the Barbie Malibu Dreamhouse on the vacation rental market.Located in the heart of Malibu, Calif., the life-size home is availa...

Myprotein is launching a Diwali-special gift box this week, containing healthy snacking treats like protein bars, cookies and brownies for fitness lovers in India. The box was launched on 10th...

The Metropolitan Museum of Art has tapped Lisa Silverman Meyers to fill the newly created position of head of licensing and partnerships.In the role, Meyers will oversee the planning, coordination a...

Global Icons has been appointment as the exclusive brand licensing agency for...

DQ Entertainment ? the producers and distributors of children?s animated content have announced appointment of Netherlands based European and Global Licensing (EGL) as the global master toy licens...

American-Dutch sports and clothing company?HEAD Sports GmbH has inked pact with?Kredo Beauty, to launch the HEAD Fragrances in India.?We are delighted to collaborate with Kredo Beauty Private Lt...

Betting big on the fandom of characters from the satchel of Marvel Entertainment,?skateboarding shoe manufacturer Vans has joined forces with Marvel to?unveil their?entire Marvel collection.

Featu...

WWE has joined forces with mobile game outfit, Reliance Games to launch WWE Mayhem, an arcade action game featuring WWE Superstars and Legends.The game will offer an enhanced gameplay exper...

After Oggy and the Cockroaches, Xilam has signed a presale for its new animated series ?Mr Magoo? to Cartoon Network Asia.As a part of the deal, Cartoon Network Asia will air the 78 x 7-minute s...

in a bid to strengthen its comic brands in Indian market, Graphic India Pte Ltd. has raised $5 million in a round led by Liquid Comics LLC with participation from other investors including Start Media...

Marking it?s foray into the licensing & merchandising, Reliance Entertainment has launched exclusive Golmaal Again merchandise across hundreds of toy stores in India.This exclusive merchandise...

Betting big on the popularity of cricket in India, Diageo-owned Bengaluru franchise Royal Challengers Bangalore (RCB) has forayed into consumer products segment to explore retail merchandise of licens...

Reckoning the power of Brand Licensing, Piaggio?has forayed into fashion and lifestyle space with its auto brand?Vespa.Industry leading brand licensing agency, Global Icons, brokered the deal betw...

Taking the saga of superpowered sisters Blossom, Bubbles and Buttercup a notch higher, Cartoon Network has?just introduced the fourth member of their crime-fighting team - Blisstina aka Bliss.With ...

Fashion retailer American Eagle Outfitters has entered into a multi-year agreement with the Aditya Birla Group to open licensed retail locations throughout India.Through the agreement, American Eagl...

British designer brand Simon Carter has marked its foray into the India market through an exclusive licensing agreement with Aditya Birla Fashion Retail.Aditya Birla Fashion and Retail Ltd (ABFRL) h...

In a bid to amp up its presence in merchandise segment, the animation, gaming, live action entertainment production and distribution group DQ Entertainment (DQE) has appointed a bevy of new licensing ...

Expanding into beauty segment, lollipop brand Chupa Chups is joining force with German brand - Essence (Cosnova Beauty) to launch a lollipop frenzy with the trend edition, ?I want candy?.As part...

Rovio Entertainment, popular for its property Angry Birds, has appointed Simo H?m?l?inen as the new head of its brand licensing business.A part of the global strategy, this move is aimed at stren...

With Baahubali 2 smashing box office records every day, Arka Mediaworks has left no stone un-turned to make the magnum opus the first ever home-grown tentpole franchise, which is evident from the reco...

AIM-listed fashion retailer Koovs has launched an exclusive fashion collaboration with Disney, featuring iconic characters Mickey and Minnie Mouse.The company has created around 100 'Pop Art' styles...

As a part of its brand licensing strategy, BlackBerry is now looking to join forces with manufacturers across various categories to?integrate BlackBerry Secure software into both BlackBerry-branded a...

WWE has announced to?launch WWE Shop, the official online source of WWE merchandise in India.This announcement came just in time of?WrestleMania. The online store will retail?WWE merchandise incl...

Fashion icon Karl Lagerfeld's penchant for jewellery is no secret and taking thsi to next level, he?is about to launch his very own fashion jewellery collection. The fashion icon has chosen the Swaro...

The whiskey giant Jack Daniels has announced a partnership with American motorcycles brand Indian Motorcycle to produce Jack Daniel's Indian Chieftain motorcycle.The new custom-inspired Cheftain mar...

American rapper Eminem has inked agreement with US workwear brand Carhartt, which will see the launch of exclusive E13-branded products.The collaboration was developed to help raise funds for the Ve...

Smiley has inked deal?with?leading French supermarket and hypermarket chain Auchan, marking the brand's 20th anniversary....

Singing sensation Celine Dion has joined hands with The Bugatti Group to introduce her first collection of handbag, luggage and accessory. Crafted by the singer herself, the collection boasts of the m...

Hotstar has partnered with Disney India to bring its slate of titles onto its video streaming platform. Earlier Disney India announced a television rights deal with Star India in December last year, a...

Emerging as a major threat to Netflix, Amazon has launched its on-demand video service Amazon Prime Video in India last month. And within a short span of time, it has onboarded all the major brands in...

The largest fashion retailer Zara has extended its partnership with Smiley Company to include a winter collection of handbags and apparel separates. This is Zara?s yet another association with Smile...

Fans of Home Alone will now be able to get their hands on Kevin McCallister and the Wet Bandits in Bobblehead?form.The National...

Disney Consumer Products and Interactive Media has joined forces with Celebrated home furnishings brand, Ethan Allen to release the Ethan Allen | Disney home furnishings collection.Officially launch...

The Smiley Company has appointed Dream Theatre to represent the Smiley brand in India. Smiley has been one of the most recognised icons in the world and an iconic global and lifestyle fashion brand....

Zayn Malik is all geared up to mark his foray into the fashion industry, credits to his new alliance with Versus Versace.The 23-year-old singer has joined forces with the fashion stalwart to curate ...