The collection features a diverse range of styles, each designed to reflect the vibrant energy and emotional storytelling of the show.
The collection reinterprets these well-known brands through SHEIN’s creative design approach, targeting millennial and Gen Z consumers.
This exclusive collection brings elements from the widely popular FRIENDS sitcom into the fine jewellery sector, coinciding with Friendship Day in India.
The L’Atelier 1664 X SHIVAN & NARRESH capsule will be exclusively available for six months at SHIVAN & NARRESH’s flagship store in Kala Ghoda, Mumbai.
Each doll in the collection is a reimagined vision of the iconic characters, showcasing elaborate styling and elevated couture aesthetics.
The showcase brought together tech aficionados, fashion enthusiasts, and eyewear lovers to explore the evolving frontier of smart eyewear.
Among the headline collaborations is a partnership with the WNBA and Indiana Fever, bringing back a limited-edition jersey inspired by the eerie world of the Upside Down and the fictional town of Hawkins, Indiana.
Crafted within the MOTU Origins collection, the figure is built in a 5.5-inch scale and includes 16 points of articulation.
The campaign is a celebration of individuality, encouraging people of all hair types to embrace their personal style while protecting their hair from heat damage.
The collection introduces a range of standout pieces that reflect both brands’ identities.
Inspired by the latest Egghead Arc, the collection features over 300 officially licensed products with refreshed designs for all 10 members of the Straw Hat Crew.
In a special collaboration, Primark has teamed up with Colleen Atwood, the four-time Academy Award-winning costume designer behind the series’ iconic looks, to create a 20-piece high-fashion capsule collection.
The T-shirts are now available online, in UNIQLO stores, and at the MFA Shop.
The themed dozen will be available August 4–10, while supplies last, at participating shops and for pickup or delivery via the brand’s app and website.
his 2D puzzle-platformer features 24 levels, ranging from Scout Elf Bootcamp all the way to Santa's Workshop.
The second drop, set to release on July 27, will introduce two new backpack styles.
Titled ‘Built for Sweat, Designed for Life’, the campaign highlights HRX’s mission to seamlessly blend performance-driven activewear with everyday style.
The collaboration, announced during Amazon Prime Day, marks a significant step forward in addressing one of the most common travel woes — misplaced or lost luggage.
The collaboration kicks off with the launch of the brand’s new campaign titled “EVERYTHING YOU NEED, NOTHING YOU DON’T”, which emphasizes ISOPURE’s commitment to clean, ingredient-focused nutrition.
The collaboration extends beyond products, branching into events and immersive community experiences that speak directly to the growing anime culture in the country.
The collection includes a wide array of functional pieces: shorts, tights, bra tops, crop tanks, T-shirts, beanies, caps, and backpacks.
To mark the beginning of this dynamic partnership, New Balance is rolling out a bold five-part campaign starring Rosalía.
SHEIN’s timely launch allows fans to extend that big-screen excitement into their everyday wardrobes through easy-to-wear, affordable styles.
During the league season, Pokémon set up an engaging booth at the Narendra Modi Stadium, decorated with Pokémon-themed art.
The Collector’s Box includes The Chosen One optical frame and The Enchanted Gaze sunglasses.
The O3+ x Mijoo collection features a thoughtfully curated range of cleansers, sunscreens, serums, and moisturisers — all designed to set a new standard for effective, sensorial-rich skincare in India.
Following the success of previous collections like Golden Eye, Daydreamer, and Desert Daze, this latest chapter reimagines the iconic Timex Legacy 36mm case with meaningful new materials: grounding black onyx and soothing blue agate.
The new range will combine the rich heritage of Indian Silk House Agencies’ traditional designs with Kidbea’s modern, skin-friendly, and eco-conscious approach.
The LEGO Icons Soundwave set invites fans to construct an intricately detailed version of the beloved villain.
Staying true to Nina Campbell’s design philosophy, every tile begins as an original hand-painted work in her studio.
This initiative is aligned with Reebok’s global strategy to become a brand of choice in football, demonstrated by its strategic partnerships with iconic clubs such as Botafogo in Brazil and Charlton Athletic in England.
Building on its acclaimed debut in 2023, Tanishq’s latest presentation at the prestigious fashion event unveiled a collection that pays homage to design intricacy and creative excellence.
Inspired by the layered architecture of Lhasa, the collection draws on a landscape known for its form, texture, and colour.
Known for its innovative range of consumer electronics, Dylect is now venturing into smart in-car solutions aimed at elevating the everyday driving experience.
Adding a meaningful layer to the story, audiences will see Lois Lane wearing the Timex Cavatina throughout the film.
This investment marks a significant step forward for Lenskart as it looks to advance its Smart Glasses portfolio.
The campaign, conceptualised by creative agency The Womb, takes a lighthearted approach with a storyline set in a global diplomatic setting.
As part of the partnership, Reliance Retail’s omnichannel beauty platform Tira will take the lead in bringing FACEGYM’s unique concept to Indian consumers.
The newly launched Skechers x Harry Kane – Off Pitch lifestyle sneaker collection is designed to reflect Kane’s personal taste and style, reimagined through some of Skechers’ most popular silhouettes.
The brand’s association with Ananya Panday kicks off with an engaging content series titled ‘Slurp n Spill’.
As the official styling partner, ICONIC will sponsor the ceremonial blazers for the Indian Mixed Disability Cricket Team, symbolising elegance, pride, and a deep sense of purpose.
In line with its commitment to tap into vibrant youth culture, the brand has rolled out “The Legendary Hook Off Contest” in partnership with Melvin Louis.
At the heart of this innovative range is FreshFeet’s patented Dual Fit Technology — a unique design that allows a single pair of shoes to adjust to two foot sizes.
With a focus on delivering a fresh spin on the club’s iconic red-and-white look, adidas and FC Bayern München took inspiration from classic designs that featured a white collar and white stripes.
The new timepiece features a coin-inspired dial, which serves as a tribute to both rarity and design tradition.
As part of this association, Vidya Balan will feature in an upcoming 360-degree marketing campaign for the brand.
Wrapped in rainbow colours and carrying the message ‘If we can share a shelf, we can share a cause,’ the pack was launched as a symbolic gesture for Pride.
Atom Eats, known for its envelope-pushing snacks, finds a natural fit in the ethos of All You Can — India’s largest platform for lifestyle and culture.
This partnership marks MG SELECT’s entry into premium lifestyle accessories, reinforcing its intent to connect luxury mobility with artisanal narratives.
This partnership brings together classic entertainment and modern street fashion, targeting a consumer base driven by nostalgia and pop culture relevance.
The show, held at Le Carreau Du Temple, brought global attention to Amiri’s theme of relaxed luxury and diverse influences, with Badshah emerging as a notable presence.
The series focuses on preserving and documenting the Intangible Cultural Heritage (ICH) of Ladakh, using an unconventional format—motorcycle expeditions combined with cultural research.
The partnership, which began 12 years ago, has helped Apollo Tyres significantly grow its brand visibility and trust across international markets.
The GMR Rugby Premier League, a franchise-based Rugby 7s tournament, kicked off on June 15, 2025, at Andheri Sports Complex in Mumbai.
The debut collection brings to life the strength and symbolism of two of the world’s most revered superheroes—Superman and Wonder Woman.
The collaboration kicks off with Aaryan leading a campaign for Skechers’ innovative Hands Free Slip-ins footwear.
To develop the experience, e.l.f. Partnered with Pinterest’s insights team to analyze trending search patterns.
Through this program, nutrition is introduced organically into a child’s daily rhythm via storytelling, sensory play, and structured routines—methods children already associate with fun and learning.
The joint initiative will see the rollout of exclusive merchandise collections featuring blockbuster franchises such as PlayStation, Peanuts, Hasbro, Sanrio, and Warner Brothers, among others.
This campaign follows the recent introduction of Boomer Lollipops, available in exciting flavours such as Strawberry, Orange, and Watermelon.
To support the launch, NEWME has also unveiled a larger brand campaign, #StaySenAtWork, which celebrates individuality and ambition through the lens of modern workwear.
The collaboration was facilitated by Maximus Collabs, the agency on record for Organic Tattva.
The collection features sweet-scented beauty treats such as the Lip Swirl – Overnight Lip Mask, Juicy Duo Lip Balm, Fruity Fusion Lip Oil Trio, and Cherry Splash Hair & Body Mist.
The new game is set to release on October 31, 2025, and marks the first time the pups will be featured in a high-speed monster truck racing format.
As part of its commitment to a healthier planet, Mars is actively exploring novel ingredients to offer consumers more sustainable choices while reducing its environmental impact.
As part of the initiative, JBL is showcasing its premium Live Series Headphones, True Wireless earbuds, and Soundbars, which form the heart of the campaign.
The kit reflects the iconic stadium’s character on non-match days, bringing the spirit of Manchester United to life through a bold, contemporary aesthetic.
Blending fashion with tradition, the collaboration spotlighted bandhani — a centuries-old Indian tie-dye technique — as the central design language.
Freshwrapp’s foil, which is ISI-certified, is widely recognized for its versatility—it can be used for wrapping, cooking, freezing, and even serving.
Set to be available starting June 13, The Ranveer Singh Meal is a vibrant, three-item combo featuring two burger options — McVeggie (Xplode) for vegetarians and McChicken (Xplode) for non-vegetarians
This partnership celebrates bold travel fashion and redefines accessories and luggage as expressive style statements.
To manage production volumes and minimize overstock, VIRGIO introduced the collection through a waitlist model, offering access via personal invite codes.
KMI Brands will continue to lead the design, manufacturing, and global distribution of Ted Baker beauty products under the renewed licensing terms.
Built with performance in mind, the on-field version of the jersey incorporates the latest adidas technologies.
Both timepieces boast design elements that resonate with fans of the character, featuring dark color palettes and subtle gothic motifs.
Developed in collaboration with conceptual designer Chaitanya Dixit, MET ROYALE redefines the role of luggage in modern travel.
Fossil’s latest release pays homage to this rich heritage with the launch of the Grand Tourer Watch, priced at Rs. 31,995.
The second edition of the accelerator will see continued support from key partners AAK and Bühler, along with the newly joined Givaudan.
The collection features standout pieces like a pleated mini skirt, crop top, denim jacket, hoodie, T-shirts, and a cardigan—each blending racing culture with a distinctly modern, feminine sensibility.
This partnership will focus on the manufacturing, marketing, and distribution of Bisleri’s extensive beverage lineup across the Middle East and Africa, beginning with its UAE debut in 2025.
The game invites players to travel through six vibrant cities, including iconic destinations like London and Tokyo, as well as the fictional town of Stilesville.
This collaboration is set to deepen Nykaa Fashion’s engagement with Gen Z and millennial consumers by celebrating individualistic styling.
The launch of PATRÓN EL ALTO also makes a bold appearance in Indian travel retail, especially at Mumbai and Delhi airports during May and June 2025.
The initiative will include a dynamic social media campaign designed to spark discovery, conversation, and connection among a new generation of players.
The campaign introduces Suhana through the iconic adidas Originals Superstar sneaker, aiming to reintroduce the classic silhouette to a new generation of sneaker enthusiasts.
The collection pays tribute to the anime’s legendary status, capturing its dynamism through oversized and boxy silhouettes, perfect for the season.
The collaboration continues under the brand's positioning of “Master the Moment,” which TCL says reflects its focus on empowering consumers through innovative digital experiences.
The announcement is accompanied by an exciting new collaboration with action star Vidyut Jammwal, who now joins the Spykar community as the face of this launch.
Crafted with attention to detail, the Acharya Panchakacham Veshti is designed for spiritual observances, religious rituals, and culturally significant events.
Through this association, HMIL aims to broaden its brand narrative, emphasizing shared values such as authenticity, simplicity, and trust.
Karan Johar, known for his impeccable sense of style, was recently spotted at the prestigious Cannes Film Festival, effortlessly showcasing the Tommy Hilfiger luggage range.
The pop-up store is now open to the public and will remain operational until June 29, from 11 AM to 11 PM daily.
The smartphone will be locally manufactured in partnership with Dixon Technologies, aligning with India’s Production Linked Incentive (PLI) scheme.
The tournament will kick off on June 12 at the Shrimant Madhavrao Scindia Cricket Stadium in Shankarpur, Gwalior.
Set within a fun and imaginative PUMA universe, RCB Shotline offers a glimpse into what might happen if cricket, football, athletics, and badminton stars shared the same hotline.
Launched initially in high-footfall areas of Delhi and Kanpur, the campaign is already generating positive responses from both retailers and shoppers.
To kick off this exciting collaboration, Dettol Icy Cool has unveiled its first television commercial (TVC) featuring Dhoni.
The Tab Lab in Panaji is part of a growing network of over 70 similar labs established across India.
Through dynamic silhouettes, graphic storytelling, and a sharp street aesthetic, DCYPHR turns fashion into a form of advocacy.
Looking ahead, from the 2026 season onwards, PepsiCo’s beverage and snack products will be made available at all Formula 1 Grands Prix.
The collection spans across multiple lifestyle categories—apparel, accessories, school supplies, home essentials, and more—curated in partnership with 21 global and local licensees.
The Lilo & Stitch collection was unveiled on May 24 at a vibrant event hosted at Megumi, Mumbai.
This association also underlines Wella’s ambition to shape the future of hairstyling with innovation-driven solutions — from vibrant color transformations to advanced hair care products.
The collaboration was introduced through a playful, engaging social media campaign that quickly gained traction online.
The launch of the Monster High x Playmobil collection is scheduled for Fall 2025 across the EMEA region, with a broader global roll-out planned for 2026.
This capsule reflects Rowing Blazers’ continued commitment to blending heritage with modern culture—a hallmark of the brand’s design ethos.
Celebrating fifty years of transforming innovation into cultural icons, Oakley introduces “Artifacts From The Future,” a new era of inventions designed for tomorrow but available today.
Comprising 50 exclusive pieces across apparel and accessories, the collection blends the nostalgia of Disney fandom with the edginess of global streetwear.
The campaign, which goes live this week across Instagram, YouTube, OTT platforms and more, blends humour, style, and everyday relatability to highlight the benefits of the Smart Ring.
Taking the excitement up a notch, the launch includes a limited re-release of 20 pieces of the highly sought-after Casio Ring Watch—a collector's favorite that sold out within moments of its initial launch.
The limited-edition collection reflects on the journey of those who once believed in magic and now embody it in their everyday lives.
A standout feature of the collection is the oversized shirts adorned with dynamic manga art, combining graphic intensity with all-day comfort.
The move comes at a time when Formula 1 is seeing remarkable growth among younger audiences.
This exclusive line includes a variety of items such as notebooks, planners, artist-grade pencils, and a backpack—all featuring classic illustrations and quotes from the Peanuts gang.
The campaign launch features players from both the men’s and women’s teams, with a compelling film showcasing their internal monologues set to the rhythm of their real heartbeats.
The newly launched collection introduces three exclusive models designed to meet the diverse needs of gamers and professionals who prioritize comfort and design.
The upcoming 8th edition of the Mumbai Half Marathon is scheduled for August 17, while the 12th edition of the Wipro Bengaluru Marathon will take place on September 21.
The newly launched Boomer Lollipop will be available in three vibrant flavours — Strawberry, Orange, and Watermelon — designed to reflect the dynamic, expressive spirit of today’s youth.
Fossil brings the legendary DC Super Hero to life through a curated line of watches, wallets, and jewelry that reflect the enduring legacy of Superman.
The collaboration goes beyond mobile screens, with Sting® x BGMI co-branded bottles hitting retail stores and e-commerce platforms across India.
In celebration of this high-profile association, Bisleri has introduced special limited-edition bottles that feature branding inspired by the action-packed film.
The range has been carefully formulated to address common concerns such as tangling, dryness, and scalp sensitivity, while being free from toxins and harmful chemicals.
To elevate the launch, Sneaker LAB has also announced a special three-month initiative titled The Golden Wipe – A Ticket to Meet AB, which will run from May 16 until October.
The exclusive Twiddles x Barista product lineup will include Multigrain Bars, Energy Bites, and Nut Mixes, designed specifically to complement Barista’s signature coffee offerings.
A highlight of the drop is a limited-edition plush toy that captures Stitch in a signature pose from the new movie, available only at Primark.
The highlight of the collection is two distinct watches, each priced at $250 and accompanied by a signature Superman “S” shield lapel pin.
To build anticipation ahead of Season 6, IndianOil UTT and JioStar will roll out pre-season coverage from May 12, offering fans exclusive insights into team strategies and player stories.
The collaboration with Sanrio introduces bold and colorful apparel featuring fan-favorite characters Hello Kitty, Cinnamoroll, and Badtz-Maru.
As part of the collaboration, FanCode will work hand-in-hand with LALIGA to launch a multi-faceted promotional campaign aimed at increasing awareness and fan engagement in India.
The franchise is launching an all-new digital game titled Teletubbies: Custard Chaos in collaboration with Smobler, a next-gen gaming studio based in Singapore.
Each toy will be designed to challenge young minds, offering hands-on learning inspired by real-world science and engineering.
Each set in the lineup is inspired by iconic Hot Wheels designs, featuring precision details, customization options, and real metal components.
The Claire’s x Stitch collection features 35 specially designed products, each adorned with hand-drawn Stitch illustrations created exclusively for Claire’s.
Loungefly has built a strong reputation for its collaborations with beloved entertainment, food, and lifestyle brands, consistently offering limited-edition items that quickly become cult favorites.
Following the overwhelming response to its first pop-up in Gurgaon, the brand brings the Wizarding World to Bengaluru from May 1 to June 3, 2025.
From May 9 to 11, select Starbucks outlets across Delhi, Mumbai, and Bengaluru will offer customers a handcrafted dried flower bouquet along with a special keepsake — tokens designed to honour the nurturing presence of mothers.
Created in collaboration with fragrance innovator Nirvana Brands, the line includes five premium, genderless scents, each designed to evoke pivotal moments in the band’s storied history.
The new collection will span a wide range of magical offerings, including bath elixirs, essential body care products, face masks, lip balms, and themed accessories.
Minecraft continues to evolve into a global lifestyle brand, offering fans new and meaningful ways to engage with the world’s most popular sandbox game.
With Dreamers, the collaboration between Jaipur Rugs and Gurjeet Singh challenges conventions of both luxury and authorship.
Scheduled for June 7 and 8, the event will be held at the DOME, SVP Stadium in Mumbai, aligning with the excitement of the 2025 NBA Finals.
A recent Uber-conducted survey among women riders across major metros revealed that 85 percent of respondents had skipped or cancelled night outings due to concerns about safety and transportation.
The limited-edition packs feature fan-favourite characters such as Spider-Man, Iron Man, Captain America, Thor, and Captain Marvel.
The announcement coincides with the launch of Paul & Shark’s Spring/Summer 2025 collection, with KL Rahul as its face.
Fans can explore the exclusive RR Corner on Myntra’s Sports Hub, which will offer cricket-inspired fashion and merchandise, enabling them to express their loyalty in style.
The highlight of the collection—the designer scarf—features intricate illustrations inspired by the botanicals in Tanqueray gin, such as juniper berries, citrus, and herbs.
The exclusive experience was further elevated by the presence of 75 top creators from across New Delhi, who attended the event last evening.
With this partnership, Crocs aims to expand its cultural and consumer footprint in India by tapping into Rashmika’s pan-India appeal.
This exciting comeback is facilitated through a strategic partnership with Beautindia, with the brand’s product line set to retail exclusively on Nykaa.
The collaboration comes alongside the relaunch of the brand’s flagship product, Comfort Blue, now upgraded with Smart Fresh Technology.
With this acquisition, Redwolf’s co-founders — Ameya Thakur, Rahul Jaisheel, and Vivek Malhotra — will now be part of The Souled Store team.
This marks a strategic milestone for Haier in its ongoing effort to combine sports and entertainment through its ‘Sport-o-Tainment’ approach.
The announcement comes as the brand introduces the world’s first Zero Oil Kitchen, a unique concept where food is prepared entirely without oil, cream, or butter.
Beyond its association with IPL teams, Bisleri has established hydration partnerships across a wide range of sports in India and the Middle East.
The set includes a full-sized serum, a mini version, and a pouch, all adorned with Tweety-themed designs.
With over 15 lakh happy customers, Zouk continues to grow online and offline, with exclusive stores in Mumbai, Pune, Bangalore, Lucknow, and Gurgaon.
The TURBOWPN continues to push the boundaries of sneaker design with its exaggerated proportions and statement-heavy look.
The campaign for the collection was executed by digital agency Social Beat, which adopted a phased and visually-led storytelling approach.
Coinciding with the T20 season, boAt has unveiled a new campaign titled ‘Real Se Bhi Clear’, designed to spotlight its Aavante Soundbar range.
The launch features Mickey Mouse integrated into Fossil’s Heritage design, showcasing a fresh interpretation of the iconic character.
As part of the campaign rollout, the partnership will be activated across various digital channels, television commercials, and on-ground engagements during the IPL season.
Rinku Singh will play an active role in raising awareness about the importance of clean and effective supplements, particularly among aspiring and professional athletes.
The pilot utilizes Google Astra's multimodal capabilities to create a smartphone-based assistant that interprets in-store environments in real time.
The original track produced under Air.Wav features emerging Indian hip-hop artists RAK, Tienas, and Feni Fina, supported by producers Dhiraaj and 3BHK.
Every piece is a canvas—featuring vivid prints, intricate detailing, and sculptural, tactile elements—making each accessory an immersive artistic experience.
Campa has announced Ram Charan as its official brand ambassador.
The new menu item is now available across 1,200+ KFC locations in India, as well as on the KFC app, website,.
The collaboration features KKR players Manish Pandey, Venkatesh Iyer, and Harshit Rana in a dynamic rap music video.
Appearing in her third campaign for the brand launching the collection, Ariana Grande undergoes a radiant transformation through dazzling crystal jewelry.
The collection merges bold colors with oversized silhouettes, graphic prints, and Y2K-inspired cuts—think cropped tops, singlets, oversized tees, and miniskirts.
To mark the beginning of this exciting journey, bigbasket launched a hyperlocal digital campaign that captures the soul of Bengaluru.
The collection includes a variety of apparel such as T-shirts, polo shirts, shorts, joggers, shirts, and co-ord sets.
A spectacular 166-feet-long runway was set up at the iconic Mumbai landmark, where Vivienne Westwood unveiled a selection of Spring/Summer 2025 looks/
The event brought together top media personalities and influencers, offering them an exclusive first-hand experience of the newly launched Sun Serum.
Captured through a visually striking campaign, the collaboration embraces themes of authenticity, ambition, and cultural pride.
This collaboration merges makeup artistry with elements from the beloved “Minecraft” universe, allowing fans to create looks inspired by the film.
The Rareism x TRESemmé collection features 20 sleek, sophisticated pieces crafted from luxurious fabrics in a bold color palette of classic black and metallic gold.
A significant highlight of the collection is Banaras brocade, reinterpreted with a modern sensibility and paired with Amit Aggarwal’s signature handwoven polymer.
To highlight the laptop’s versatility, ASUS has partnered with Bollywood star Tiger Shroff for a high-energy social media campaign.
As part of the association, Euro India Fresh Foods will introduce a series of fan engagement initiatives and giveaways.
To further engage fans, Mumbai Indians and Lattafa India will introduce an Exclusive Mumbai Indians x Lattafa Fragrance Collection, a limited-edition range inspired by the team’s resilience and power.
The show also introduced Lakmē’s new 9 to 5 Hya-Matte range, a groundbreaking beauty innovation crafted for the unstoppable modern working woman.
The collaboration stems from the longstanding friendship between Salman Khan and Jacob & Co.’s founder, Jacob Arabo.
Unveiled on the latest episode of The BarberShop podcast, hosted by Shantanu Deshpande, the launch generated significant excitement among audiences.
Through this collaboration, Minimalist will supply its high-performance sunscreen to Rajasthan Royals players, ensuring they remain protected from the sun during training sessions and matches.
Made with a fermented yeast protein blend, the wafer contains no palm oil and no added sugar, ensuring a guilt-free indulgence.
PUMA already enjoys a strong presence within the Premier League through its official partnership with reigning champions Manchester City.
The pop-up store showcases an extensive range of merchandise, including enchanting stationery, plush toys, house-themed accessories, and collectibles.
As part of this extended partnership, FanCode Shop has been appointed as the official jersey manufacturing partner for Rajasthan Royals.
Brand Concepts Ltd. will manage the design, manufacturing, and distribution of Juicy Couture's bags and accessories in India.
The partnership will feature various co-branded initiatives, exclusive fan engagement events, and in-stadium promotions, ensuring that TownBus snacks become an integral part of the RCB match experience.
Third Wave Coffee’s signature brews will be available at RCB’s home stadium, ensuring that every sip becomes part of the celebration.
This marks CSK’s first-ever official footwear partnership, giving Ludic an opportunity to engage with millions of passionate supporters and amplify its presence in the lifestyle space.
This groundbreaking collaboration brings together Camikara with Fort City’s beloved Jaggernaut, a brew made using palm jaggery from Andhra Pradesh.
The Peanuts collection will be available in over 150 Starbucks stores across India throughout April, coinciding with Starbucks’ Global Month of Good.
As part of the integration, Flipkart SuperCoins users will enjoy exclusive offers on official merchandise from major sporting events and franchises available on FanCode Shop.
The project aims to transform everyday walls into vibrant murals that celebrate the region’s rich traditions, landscapes, and evolving cultural identities.
Through this collaboration, Livfast will energize the stadium experience, bringing the thrill of speed, power, and passion to fans.
As part of the partnership, ConfirmTkt’s brand logo will feature on the sleeve of RCB’s official and training jerseys, reinforcing its presence in the cricketing arena.
As part of this partnership, Bumrah will compete in Skechers Cricket footwear and feature in marketing campaigns for the brand’s performance and lifestyle collections.
The campaign features renowned artists Kabir Cafe, EPR Iyer, Madhur Sharma, and Raghu Dixit, who have created tracks that integrate real-set production techniques for an immersive visual experience.
This collaboration brings together culinary expertise and cutting-edge technology to offer home cooks and professional chefs a superior cooking experience.
For the upcoming season, Havmor will roll out cricket-themed campaigns, fostering a deeper connection with both cricket and ice cream enthusiasts.
Elevating the festival experience, H&M curated intimate acoustic performances by renowned artists Lisa Mishra and Kayan (Live).
While working with an audio giant like Bose could be seen as a challenge for an Indian brand, Khatri acknowledged that Noise had to undergo rigorous testing to meet the highest standards.
The dinnerware in this collection is built for longevity, offering superior resistance to chipping, scratching, and breakage.
The festival will feature four dynamic stages, with Corona taking over the main stage—renamed the Corona Sunsets Stage.
The partnership with IGP aims to add a touch of joy to Women's Day celebrations, making every woman feel valued and recognized for her contributions in everyday life.
Beyond timepieces, the collection extends to Minecraft-inspired wallets, which incorporate the game’s iconic textures and details.
From dancing at the Sangeet and leading the Baraat to seamlessly managing bridesmaid duties, this collection ensures style without compromise.
To commemorate this partnership and celebrate its fifth anniversary, Fable & Mane is set to launch a major campaign in April, starring Kareena Kapoor Khan.
The campaign featuring Karan Aujla launches today, marking the start of a comprehensive promotional initiative spanning digital platforms, outdoor activations, and retail outlets.
The collection introduces a series of limited-edition statement pieces, meticulously crafted to push the boundaries of textures, materials, and sculptural forms.
On April 1, 2024, HYPHEN’s social media team jokingly announced a mango-flavored lip balm, only to be met with an overwhelming consumer response requesting the product for real.
Operating in more than 80 countries, including India, the U.S., U.K., Europe, the Middle East, and the Far East, the company is committed to delivering superior-quality food products.
The standout piece in the collection is the Novablast 5 Limited-Edition Running Shoe, featuring FF BLAST™ PLUS cushioning technology for enhanced bounce and responsiveness.
This collaboration is particularly significant as both brands are helmed by women entrepreneurs committed to empowering women through design and craftsmanship.
Featuring dawn-like pearls, paradise-green aquamarines, and reimagined Kundan work, each piece symbolizes warmth, affection, and the nurturing energy of self-worth.
By combining FanCraze’s licensed ICC products with STAN’s interactive features, the partnership introduces a new era of digital engagement for cricket enthusiasts.
The brand combines modern aesthetics with premium materials such as aluminium, teak wood, and weather-resistant fabrics, ensuring long-lasting beauty and functionality across various climates.
Designed to immerse travelers in the enchanting world of Hogwarts, the pop-up met with an overwhelming response from fans of all ages.
Conceptualized and executed in collaboration with McCann Content Studio India, part of McCann Worldgroup, this pioneering campaign exemplifies Mohey’s forward-thinking approach to marketing.
The winning designs will be transformed into exclusive fashion pieces and sold at JACK & JONES JUNIOR and VERO MODA GIRL stores, both in-store and online.
To bring this vision to life, a team of over 12 creators, including photojournalists and photographers, traversed the festival, seeking out intimate moments rather than grand spectacles.
Beyond exploring skincare products, visitors can participate in expert-led skincare workshops that focus on seasonal skincare, mindful beauty, and facial massage techniques.
The collaboration will see CakeZone introduce a special range of cakes and single-serve desserts, while Olio Pizza will launch the Motu Patlu Kids Meal featuring collectible add-ons.
As the first B Corp-certified business to partner with the team, ELEMIS aims to bring its sustainability standards to a global platform.
To mark this launch, the brand has collaborated with folk metal band Bloodywood and indie artist Rashmeet Kaur.
Crafted with precision, the collection features over eighty meticulously designed pieces, including T-shirts, polos, shirts, denim jackets, and jeans.
Held on February 15 at Bandra Fort, Mumbai, the event began with a 2-km sunset run, setting the stage for participants to engage with like-minded individuals in a natural, high-energy environment.
With Shah Rukh Khan representing the brand, Elan is poised to redefine the standards of high-end real estate, bringing unparalleled elegance and grandeur to the sector.
ASICS’ athlete Harmanjot Singh emerged victorious in the Half Marathon, further elevating the significance of this historic event.
This special edition sneaker marks Brain Dead’s 10-year anniversary and showcases a bold, chaotic fusion of patterns and prints, staying true to the brand’s distinctive artistic approach.
The video, created by White Rivers Media, narrates the significance of Maha Kumbh, tracing its origins and its relevance in contemporary times.
Bradford License India is proud to represent Purple Turtle and Colour Fairies, opening new avenues for licensees to tap into this dynamic and growing market.
Škoda Auto India has announced Bollywood actor Ranveer Singh as its first-ever brand ambassador, marking a significant move for the automaker.
To mark this collaboration, DailyObjects has introduced a playful campaign film crafted by Propaganda, a creative agency founded by Mohamed Rizwan.
Having previously collaborated with brands like Svami and Budweiser, the brand continues to position itself at the forefront of fashion, culture, and lifestyle experiences.
The campaign also featured shade-matching sessions and live product demonstrations, allowing customers to experience TIRTIR’s offerings firsthand.
To introduce the range, NIVEA released an engaging TVC featuring Samantha Ruth Prabhu, showcasing her daily skincare routine with the brand.
This collector’s edition gift set includes both a sustainably tanned natural leather strap and a double-layer slip-thru fabric strap, offering two distinct looks.
This historic collaboration makes Solitario the first lab-grown diamond brand to associate with the world’s biggest women’s cricket tournament.
Developed in collaboration with Single.id, the cross-reward program identifier by Enigmatic Smile, the ‘DHONI’ app grants users access to Single.id’s vast retail network.
The collaboration unfolds in a three-part video series, where Passi embraces a lighthearted kitchen experiment, allowing Veeba’s signature sauces to take center stage.
Milind Soman has gained widespread recognition for his achievements, including a Limca Book of Records feat for running 1,500 kilometers and participating in prestigious global endurance events such as Ironman and Ultrarun.
This partnership has driven a ~10 percent market share increase in the Rs. 1,500- Rs. 2,000 TWS segment, further cementing Boult’s leadership in the competitive audio space.
Rooted in the brand’s commitment to excellence, this new collection is designed for individuals who appreciate refined details and a timeless sense of style.
The film concludes with the empowering message: "When you move your way, the world moves with you. Campus, Move Your Way!"
The campaign, conceptualized by VML, will be amplified through a 360-degree strategy, spanning television, digital platforms, and retail activations.
The campaign is complemented by revamped packaging designed to provide transparency, convenience, and confidence to consumers at the point of purchase.
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