Collaboration

The film concludes with the empowering message: "When you move your way, the world moves with you. Campus, Move Your Way!"

The campaign, conceptualized by VML, will be amplified through a 360-degree strategy, spanning television, digital platforms, and retail activations.

The campaign is complemented by revamped packaging designed to provide transparency, convenience, and confidence to consumers at the point of purchase.

As part of this collaboration, Sharvari will headline Sprite’s latest campaign, "Sprite, Thand Rakh," which aligns with the brand’s signature messaging of staying cool in all situations.

This collaboration not only emphasizes Dubai’s leadership in luxury fashion but also underscores the city’s commitment to setting trends and shaping the future of fashion.

The collection features a variety of footwear options, including Bubblegummers, Floatz, and North Star, catering to all age groups.

The film is paired with a reimagined version of "I’m Sticking With You" by musician and producer James Blake, capturing the essence of The Velvet Underground's classic song.

Whether you’re a devoted Hello Kitty fan or simply looking to add a playful twist to your style, these press-on nails will instantly elevate your look and let your nails shine as bright as your personality.

Taking the experience a step further, Bold Care has also placed Polaroid cameras at every SOCIAL outlet, allowing couples to capture their special moments.

At the heart of this collaboration is the striking ‘Flaming Hearts’ print, sourced from Dhruv Kapoor’s design archives.