Collaboration

The collaboration between GUESS Inc. and Tata CLiQ is a significant milestone for both brands as they strive to bring trendy, high-quality denim to the Indian market.

Currently, Lemon Salons boasts 10 outlets across Mumbai and plans to expand by opening five more stores by the end of 2025, with potential expansion beyond Mumbai.

The campaign is set to be showcased across print, digital platforms, and General Entertainment Channels (GECs) in multiple regional languages, reaffirming the brand's commitment to celebrating India’s cultural heritage.

The partnership debuted with the world premiere of Meanwhile, Elsewhere, a production by Darpana’s Artistic Director, Yadavan Chandran.

The partnership will debut at the India Open 2025 in New Delhi, setting the stage for a dynamic collaboration that will shape the future of badminton in India.

The video features the talented dancers showcasing pieces from The Bear House’s versatile smart-casual collection, which includes shirts, polos, jackets, t-shirts, and shackets.

Recently, BigMuscles Nutrition also launched the Hustle Banaye Muscles campaign, which spotlighted women actively pursuing fitness goals and taking control of their health.

This exciting partnership is complemented by the launch of a captivating new campaign titled ‘Kya Baat Hain,’ which showcases Vaani Kapoor and aims to further cement the brand’s presence in the competitive tiles market.

The ISPL Season 2 Auction, held on December 11, 2024, in Mumbai, featured intense bidding among six teams, signing 96 players for a combined total of over Rs. 5.54 crore.

The inaugural season is set to kick off on January 24, 2025, promising an electrifying blend of sports and entertainment.