Collaboration

This strategic move follows the brand’s recent partnership with Rashmika Mandanna for its haircare campaign, underscoring Pilgrim’s commitment to engaging multiple celebrity ambassadors to broaden its reach and connect with diverse audiences.

The campaign taps into the Korean wave, or Hallyu, which continues to captivate Indian audiences through its music, fashion, and entertainment.

As the brand ambassador, she will play a pivotal role in promoting KT Professional’s innovative offerings to consumers who seek salon-quality hair care solutions for their everyday needs.

This partnership between Lauritz Knudsen and Mumbai Indians represents a strategic alliance underpinned by shared values of innovation, trust, and performance.

Grammy-nominated artist Jorja Smith will make her India debut, captivating audiences with her soulful sound.

The collaboration underscores the shared commitment of both brands to innovation, quality, and fostering strong community connections.

The project includes three carefully curated song recreations that aim to captivate audiences by blending nostalgia with a contemporary touch.

With this partnership, Sugar Free Green aims to encourage consumers to adopt a healthier lifestyle while enjoying the sweet moments of life.

The brand also introduced its latest proposition, #NotJustTiles, which emphasizes its transformation into a premium lifestyle brand offering more than just ceramic tiles.

The SOEZI x Hello Kitty collection aims to bring Hello Kitty’s iconic kawaii style to nail art enthusiasts.