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boAt and Warner Music India Launch 'Maati': A Tribute to India’s Rich Folk Traditions
‘Maati,’ which debuted in October, will see its tracks released over the coming two months across Warner Music India’s YouTube channel and social media platforms.
The Good Bug and HRX Unveil India’s First Weight Management Probiotic Formula
The partnership comes on the heels of a successful $3.5 million Series A extension round by The Good Bug, backed by Sharrp Ventures, the family office of Marico Group Chairman Harsh Mariwala, and Fireside Ventures.
PUMA India Partners with Bumble to Launch Singles-Only Running Event for Young Adults
The two brands have merged the worlds of sports and dating by announcing a singles-only running event, aimed at connecting like-minded individuals in person.
Andaz Apna Apna’s Legacy Comes Alive with New Merch Line from A47 and Vinay Pictures
The Andaz Apna Apna merchandise collection will be available exclusively on www.a47.in starting November 4, 2024.
ChocolateX Debuts with Sunny Leone, Bringing a Natural, Fun Approach to Intimacy and Wellness
Founded in 2024 by college friends Rafi, Karthik, Srinivasa, along with cousins Ravi and Rama, ChocolateX was born from a vision to create natural, wellness-focused options for enhancing intimate experiences.
Kartik Aaryan to Represent Senco Gold & Diamonds’ New Men’s Jewellery Collection, Aham
Senco Gold & Diamonds has partnered with Kartik Aaryan’s highly anticipated Diwali release Bhool Bhulaiyaa 3 for in-film promotions, further strengthening its brand reach.
Bold Care and Jupiter Team Up to Tackle Financial and Intimate Wellness for Couples
Bold Care is also looking ahead to more engaging brand collaborations, aiming to bring intimate wellness discussions to a wider audience.
Adidas Originals and 100 Thieves Unveil Latest Collaborative Collection
The collection includes a wide array of apparel, footwear, and accessories that reflect both brands' commitment to aesthetic innovation and high-quality craftsmanship.
Celebrate Festive Cooking with Morphy Richards’ New Campaign Featuring Kalki and Mrunal
Alongside Koechlin and Thakur, the campaign enlists renowned chefs Guntas Sethi and Saloni Kukreja to inspire home cooks, showcasing Morphy Richards' appliances and their versatility.
Jim Sarbh Stars in Hush Puppies’ 'PartyReady' Festive Range
Global footwear brand Hush Puppies, exclusively retailed by Bata India, has launched ‘The PartyReady Collection'—an occasion wear line designed with advanced comfort technology, featuring Bollywood's style icon, Jim Sarbh.