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Hisense Announces Strategic Alliance with EPACK to Enhance Local Manufacturing in India
Under this partnership, EPACK Durable will set up a dedicated manufacturing facility in India to produce Hisense’s range of air conditioners and home appliances.
ITC Sunfeast Launches 4D Coated Wafer, Targeting Gen Z with a Flavorful Experience
With the addition of Chaturvedi and Sreeleela to spearhead the campaign, Fantastik! aims to further solidify its position in the coated wafers segment.
Zydus Wellness' Sugar-Free Launches Guilt-Free D’lite Cookies with Shahid Kapoor
To promote the range, Sugar-Free has collaborated with Bollywood superstar Shahid Kapoor, a well-known advocate of a healthy and balanced lifestyle.
Reebok Partners with Generation Joy for Nutritional Supplements
This partnership merges Reebok’s established reputation in the fitness industry with Generation Joy’s knowledge in the nutrition sector.
Shemaroo Partners with RECRD to Transform Bollywood Hits into Digital Collectibles
Fans can expect to see digital collectibles from iconic films such as Jab We Met, Khakee, Golmaal Returns, and Masti, among others.
Turkish Hazelnut and Haldiram's Unveil Premium Hazelnut Mithai for Festive Season
With the festive season in full swing and families coming together to celebrate, these hazelnut-based mithai options make for the perfect gift to share with loved ones.
Pokémon Go Unveils Riteish and Genelia Deshmukh as First Indian Brand Ambassadors
Pokémon Go's upcoming Festival of Lights event will take place in Bengaluru on November 3, 2024, at Phoenix Marketcity.
Sokudo Electric Collaborates with Kiku Sharda to Drive Festive Sales of Electric Scooters
This collaboration aims to position Sokudo's Made in India electric two-wheelers as the most intelligent and affordable choice for Indian consumers.
Britannia Partners with Zepto to Enhance Online Shopping Experience with Sonic Signature
This marks the first time a brand and a quick-commerce platform have combined sound to create a more engaging shopping atmosphere.
Zara Collaborates with Indian Artist Jayesh Sachdev for Diwali Capsule Collection 'Reverie'
A highlight of this collaboration is the pièce de résistance—a stunning 10-foot sculpture of a tiger, crafted by Jayesh Sachdev, which is on display at Zara's flagship store at Phoenix Palladium in Mumbai.