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Tarun Tahiliani Debuts 'OTT' Collection with Nexa at Lakmē Fashion Week
Inspired by Nexa’s ethos of global innovation and excellence, the inaugural collection showcases avant-garde artistry viewed through a futuristic lens while maintaining an intrinsic Indian essence.
ALDO Unveils Festive 24 Collection with Janhvi Kapoor as Brand Ambassador
ALDO’s accessories further elevate the festive experience.
Hello Kitty Partners with péro for Exclusive Apparel Collection, Expanding Presence in India
The collection is designed around the theme of ‘Cottage Core Kawaii,’ combining the colorful and playful vibe of Hello Kitty with péro's unique craftsmanship.
Go Cheese Partners with Bigg Boss Season 18 for Exciting In-House Integration
Central to this partnership is the introduction of the "Greed Corner" within the Bigg Boss house, where contestants will have the opportunity to enjoy a variety of Go Cheese items.
The Baker’s Dozen Taps Soha Ali Khan for Festive Sales Surge
Artisan bakery brand The Baker’s Dozen (TBD) has partnered with Bollywood actress Soha Ali Khan for its ongoing consumer awareness campaign, ‘The Truth We Knead,’ the company announced recently. 
YouTube Star Ashish Chanchalani Launches OG Beauty Brand
This collaboration marks a unique milestone for both OG Beauty and Chanchalani, as he becomes one of the few YouTubers in India to co-found a beauty and wellness brand.
Clovia and MyGlamm Collaborate to Empower Women with Complimentary Beauty Services
eauty and skincare brand MyGlamm to celebrate the festive spirit of Navratri. As part of this exciting collaboration, customers visiting select Clovia stores will be treated to a complimentary beauty makeover provided by MyGlamm, along with a special gift
trueBrowns and Wild Wild Women Redefine Festive Fashion with 'Phoolmandi' Collection
The collaboration with Wild Wild Women is more than just a celebration of fashion and music; it is a statement of empowerment, diversity, and individuality.
Kent RO Systems Teams Up with BLACK+DECKER to Enhance Safe Drinking Water Access
This collaboration aims to deliver advanced water purification solutions that ensure Indian households have access to safe and healthy drinking water.
Fabindia and ITC Sunfeast Baked Creations Join Forces to Launch Dine-In Cafes Across India
The new dine-in cafés will feature an eclectic menu that includes pull-apart bagels, croissants, gourmet breads, and a diverse range of beverages.