Collaboration

This exclusive product, available nationwide from September 1st, was offered specifically to Starbucks Rewards Members, marking a significant milestone for the brand.

The acclaimed actress and producer will be joining the brand’s prestigious lineup of spokespersons, which includes notable figures like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, and Camila Cabello.

The ceremony was graced by notable sports figures, including Gagan Narang, Olympic medallist and Chef-de-Mission for the Paris 2024 Olympics, and Jaspal Rana, renowned Indian sport shooter and pistol coach.

The sets are crafted to capture the dynamic and heart-pounding action of the Mario Kart video game series, turning the world into a race track for fans of all ages.

Initially, this contactless payment feature will be available to Mastercard cardholders from select leading banks, with plans to expand to additional banks in the near future.

The announcement includes a video that highlights Sourav’s journey from an aspiring dreamer to a YouTube icon, aiming to inspire and engage youth through genuine content.

The focus of the campaign is Blue Tribe's new no maida Soya Chaap, a ready-to-eat product made from a blend of soy flour and wheat flour.

This launch expands Brawny Bear’s range, which includes date-based chocolates, chikki, nut butter, milkshake/energy powders, and natural sweeteners.

The new campaign, titled “There’s something BIBA about her,” was conceptualized and executed by Enormous Brands.

This collaboration will commence with the 2024-2025 season and will continue until the end of the 2026-2027 season.