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Converse X Bluey Launches Limited Edition Collection for All Ages
The collection features a diverse range of styles, each designed to reflect the vibrant energy and emotional storytelling of the show.
SHEIN x PepsiCo Collab Brings Iconic Snack Brands to Fashion and Homeware
The collection reinterprets these well-known brands through SHEIN’s creative design approach, targeting millennial and Gen Z consumers.
CaratLane’s FRIENDS Jewellery Range Debuts for Friendship Day
This exclusive collection brings elements from the widely popular FRIENDS sitcom into the fine jewellery sector, coinciding with Friendship Day in India.
L’Atelier 1664 X SHIVAN & NARRESH Launch Limited Edition Summer Capsule
The L’Atelier 1664 X SHIVAN & NARRESH capsule will be exclusively available for six months at SHIVAN & NARRESH’s flagship store in Kala Ghoda, Mumbai.
Disney and Mattel Introduce Couture-Inspired Princess Dolls in New Collaboration
Each doll in the collection is a reimagined vision of the iconic characters, showcasing elaborate styling and elevated couture aesthetics.
Ray-Ban x Meta Smart Glasses Wow Delhi Crowd at Lawrence & Mayo Event
The showcase brought together tech aficionados, fashion enthusiasts, and eyewear lovers to explore the evolving frontier of smart eyewear.
Netflix Unveils Stranger Things Brand Collaborations Ahead of Final Season
Among the headline collaborations is a partnership with the WNBA and Indiana Fever, bringing back a limited-edition jersey inspired by the eerie world of the Upside Down and the fictional town of Hawkins, Indiana.
Mattel x Hasbro Crossover Brings Skeletor and Man-At-Arms Into the Transformers Universe
Crafted within the MOTU Origins collection, the figure is built in a 5.5-inch scale and includes 16 points of articulation.
Dyson Unveils ‘The Difference is Dyson’ Campaign Featuring Deepika Padukone
The campaign is a celebration of individuality, encouraging people of all hair types to embrace their personal style while protecting their hair from heat damage.
Goodyear x Anti Social Social Club Drop Motorsport-Inspired Streetwear
The collection introduces a range of standout pieces that reflect both brands’ identities.
One Piece’ x MINISO Expands Collaboration with 300-plus New Collectibles
Inspired by the latest Egghead Arc, the collection features over 300 officially licensed products with refreshed designs for all 10 members of the Straw Hat Crew.
Primark Unveils Exclusive “Wednesday” Collection in Collaboration with Colleen Atwood
In a special collaboration, Primark has teamed up with Colleen Atwood, the four-time Academy Award-winning costume designer behind the series’ iconic looks, to create a 20-piece high-fashion capsule collection.
UNIQLO X MFA Boston’s Latest UT Collection Pays Tribute to Japanese Heritage
The T-shirts are now available online, in UNIQLO stores, and at the MFA Shop.
Krispy Kreme x Crocs Launch Limited-Edition Doughnut-Inspired Classic Clogs
The themed dozen will be available August 4–10, while supplies last, at participating shops and for pickup or delivery via the brand’s app and website.
Outright Games Brings Elf on the Shelf to Life with New Holiday Video Game
his 2D puzzle-platformer features 24 levels, ranging from Scout Elf Bootcamp all the way to Santa's Workshop.
Sprayground X Angry Birds Unveil Iconic Backpack Collection for Fans and Fashionistas
The second drop, set to release on July 27, will introduce two new backpack styles.
HRX Expands Focus on Women’s Athleisure with Triptii Dimri Onboard
Titled ‘Built for Sweat, Designed for Life’, the campaign highlights HRX’s mission to seamlessly blend performance-driven activewear with everyday style.
Safari X boAt Launch Trackr Luggage for Seamless and Secure Travel
The collaboration, announced during Amazon Prime Day, marks a significant step forward in addressing one of the most common travel woes — misplaced or lost luggage.
ISOPURE Appoints Rashmika Mandanna as First Brand Ambassador in India
The collaboration kicks off with the launch of the brand’s new campaign titled “EVERYTHING YOU NEED, NOTHING YOU DON’T”, which emphasizes ISOPURE’s commitment to clean, ingredient-focused nutrition.
boAt X Naruto Launches Limited Edition Headphones and Speakers
The collaboration extends beyond products, branching into events and immersive community experiences that speak directly to the growing anime culture in the country.
Collab of the Week: PUMA x HYROX Brings Bold Athleticwear Collection to Indian Fitness Community
The collection includes a wide array of functional pieces: shorts, tights, bra tops, crop tanks, T-shirts, beanies, caps, and backpacks.
New Balance Taps Rosalía for Creative Campaign and New Sneaker Drop
To mark the beginning of this dynamic partnership, New Balance is rolling out a bold five-part campaign starring Rosalía.
SHEIN Unveils Limited-Edition Superman Collection Following Movie Release
SHEIN’s timely launch allows fans to extend that big-screen excitement into their everyday wardrobes through easy-to-wear, affordable styles.
Pokémon X Gujarat Titans Brings Pikachu Fun to Cricket Fans
During the league season, Pokémon set up an engaging booth at the Narendra Modi Stadium, decorated with Pokémon-themed art.
Lenskart Releases Limited-Edition Harry Potter Collector’s Box
The Collector’s Box includes The Chosen One optical frame and The Enchanted Gaze sunglasses.
O3+ X Mijoo Korea Launch Exclusive Korean Skincare Line for India
The O3+ x Mijoo collection features a thoughtfully curated range of cleansers, sunscreens, serums, and moisturisers — all designed to set a new standard for effective, sensorial-rich skincare in India.
Timex X Jacquie Aiche Launch Celestial-Inspired Eclipse Timepieces
Following the success of previous collections like Golden Eye, Daydreamer, and Desert Daze, this latest chapter reimagines the iconic Timex Legacy 36mm case with meaningful new materials: grounding black onyx and soothing blue agate.
Kidbea x Indian Silk House Agencies Launch Festive Sustainable Kidswear Range
The new range will combine the rich heritage of Indian Silk House Agencies’ traditional designs with Kidbea’s modern, skin-friendly, and eco-conscious approach.
LEGO Icons X Hasbro Launches Transformers Soundwave Set for Adults
The LEGO Icons Soundwave set invites fans to construct an intricately detailed version of the beloved villain.
Nina Campbell X Fired Earth Launches Hand Painted Tiles Inspired by India
Staying true to Nina Campbell’s design philosophy, every tile begins as an original hand-painted work in her studio.
Reebok X NorthEast United FC Kickstart New Era for India’s Football Fans
This initiative is aligned with Reebok’s global strategy to become a brand of choice in football, demonstrated by its strategic partnerships with iconic clubs such as Botafogo in Brazil and Charlton Athletic in England.
Tanishq X Rahul Mishra Unveil Radiance in Rhythm at Paris Haute Couture Week
Building on its acclaimed debut in 2023, Tanishq’s latest presentation at the prestigious fashion event unveiled a collection that pays homage to design intricacy and creative excellence.
Zoya X Alice Cicolini Launches Enamel Collection Inspired by Lhasa
Inspired by the layered architecture of Lhasa, the collection draws on a landscape known for its form, texture, and colour.
Dylect Ropes in Rannvijay Singha to Boost Smart Automotive Electronics Line
Known for its innovative range of consumer electronics, Dylect is now venturing into smart in-car solutions aimed at elevating the everyday driving experience.
Timex X Filmmaker James Gunn Reveals Lois Lane’s Signature Watch
Adding a meaningful layer to the story, audiences will see Lois Lane wearing the Timex Cavatina throughout the film.
Lenskart Invests in Ajna Lens to Accelerate Development of AI-Powered Smart Glasses
This investment marks a significant step forward for Lenskart as it looks to advance its Smart Glasses portfolio.
Britannia and NIC Ice Creams Launch Bourbon Biscuit Flavour in a Cool New Avatar
The campaign, conceptualised by creative agency The Womb, takes a lighthearted approach with a storyline set in a global diplomatic setting.
Reliance Retail Ventures Invests in FACEGYM to Bring Facial Fitness Brand to India
As part of the partnership, Reliance Retail’s omnichannel beauty platform Tira will take the lead in bringing FACEGYM’s unique concept to Indian consumers.
Harry Kane Teams Up with Skechers to Launch ‘Off Pitch’ Lifestyle Sneaker Collection
The newly launched Skechers x Harry Kane – Off Pitch lifestyle sneaker collection is designed to reflect Kane’s personal taste and style, reimagined through some of Skechers’ most popular silhouettes.
Too Yumm! Expands K-Bomb Noodles Portfolio with Ananya Panday as Brand Ambassador
The brand’s association with Ananya Panday kicks off with an engaging content series titled ‘Slurp n Spill’.
ICONIC Partners with Indian Mixed Disability Cricket Team for Landmark Lord’s Match
As the official styling partner, ICONIC will sponsor the ceremonial blazers for the Indian Mixed Disability Cricket Team, symbolising elegance, pride, and a deep sense of purpose.
DeVANS Launches Godfather Soda with High-Energy ‘Legendary Hook Off’ Campaign
In line with its commitment to tap into vibrant youth culture, the brand has rolled out “The Legendary Hook Off Contest” in partnership with Melvin Louis.
Paragon X FreshFeet Launches Eco-Friendly Dual Fit Shoes for Schoolchildren
At the heart of this innovative range is FreshFeet’s patented Dual Fit Technology — a unique design that allows a single pair of shoes to adjust to two foot sizes.
adidas X FC BAYERN MÜNCHEN Unveils 2025 26 Home Kit Inspired by Club Heritage
With a focus on delivering a fresh spin on the club’s iconic red-and-white look, adidas and FC Bayern München took inspiration from classic designs that featured a white collar and white stripes.
MG SELECT X Jaipur Watch Co. Reveal Limited Edition Signature Watches
The new timepiece features a coin-inspired dial, which serves as a tribute to both rarity and design tradition.
Welspun Names Vidya Balan as New Face of Its Home Textile Brand
As part of this association, Vidya Balan will feature in an upcoming 360-degree marketing campaign for the brand.
Britannia Unveils Special Pride Pack Promoting Inclusion with Parle Monaco
Wrapped in rainbow colours and carrying the message ‘If we can share a shelf, we can share a cause,’ the pack was launched as a symbolic gesture for Pride.
All You Can and Atom Eats Launch Ghee Podi Popcorn in Bold Celebration of Collaboration and Culture
Atom Eats, known for its envelope-pushing snacks, finds a natural fit in the ethos of All You Can — India’s largest platform for lifestyle and culture.
Collab of the Week: MG Motor Expands Lifestyle Line with Jaipur Watch Co Collab
This partnership marks MG SELECT’s entry into premium lifestyle accessories, reinforcing its intent to connect luxury mobility with artisanal narratives.
Tom and Jerry-Inspired Apparel Hits the Market with Bacca Bucci x Warner Bros Collab
This partnership brings together classic entertainment and modern street fashion, targeting a consumer base driven by nostalgia and pop culture relevance.
Badshah’s Amiri Debut Marks India’s Influence on Global Luxury Fashion
The show, held at Le Carreau Du Temple, brought global attention to Amiri’s theme of relaxed luxury and diverse influences, with Badshah emerging as a notable presence.
Royal Enfield and UNESCO Launch Docuseries on Himalayan Heritage in Ladakh
The series focuses on preserving and documenting the Intangible Cultural Heritage (ICH) of Ladakh, using an unconventional format—motorcycle expeditions combined with cultural research.
Apollo Tyres Extends Global Partnership with Manchester United for Three More Years
The partnership, which began 12 years ago, has helped Apollo Tyres significantly grow its brand visibility and trust across international markets.
Bisleri International Joins GMR Rugby Premier League as Official Hydration Partner
The GMR Rugby Premier League, a franchise-based Rugby 7s tournament, kicked off on June 15, 2025, at Andheri Sports Complex in Mumbai.
STRCH & Warner Bros Debuts Limited-Edition Superhero Workout Collection
The debut collection brings to life the strength and symbolism of two of the world’s most revered superheroes—Superman and Wonder Woman.
Skechers India Onboards Kartik Aaryan to Drive Lifestyle Footwear Appeal
The collaboration kicks off with Aaryan leading a campaign for Skechers’ innovative Hands Free Slip-ins footwear.
e.l.f. and Pinterest Introduce Game-Changing Personalized Beauty Experience
To develop the experience, e.l.f. Partnered with Pinterest’s insights team to analyze trending search patterns.
Slurrp Farm X KLAY Join Hands to Promote Nutrition Awareness
Through this program, nutrition is introduced organically into a child’s daily rhythm via storytelling, sensory play, and structured routines—methods children already associate with fun and learning.
ZYOD Teams Up with FAN MANIA to Tap India’s Growing Pop Culture Market
The joint initiative will see the rollout of exclusive merchandise collections featuring blockbuster franchises such as PlayStation, Peanuts, Hasbro, Sanrio, and Warner Brothers, among others.
Mars Wrigley India Unveils New Boomer Campaign Featuring Cricketer Jasprit Bumrah
This campaign follows the recent introduction of Boomer Lollipops, available in exciting flavours such as Strawberry, Orange, and Watermelon.
NEWME X Anushka Sen Unveils Workwear That Reflects Gen Z Style
To support the launch, NEWME has also unveiled a larger brand campaign, #StaySenAtWork, which celebrates individuality and ambition through the lens of modern workwear.
Organic Tattva Taps Kareena Kapoor Khan to Champion Organic Living
The collaboration was facilitated by Maximus Collabs, the agency on record for Organic Tattva.
H&M x Chupa Chups Unveils Sweet New Limited Edition Collection
The collection features sweet-scented beauty treats such as the Lip Swirl – Overnight Lip Mask, Juicy Duo Lip Balm, Fruity Fusion Lip Oil Trio, and Cherry Splash Hair & Body Mist.
Nickelodeon & Outright Games Unveil PAW Patrol Racing Game for Kids and Families
The new game is set to release on October 31, 2025, and marks the first time the pups will be featured in a high-speed monster truck racing format.
Big Idea Ventures and Mars Petcare Launch Second Pet Food Innovation Program
As part of its commitment to a healthier planet, Mars is actively exploring novel ingredients to offer consumers more sustainable choices while reducing its environmental impact.
JBL and Warner Bros. Launch ‘The Sound of Greatness’ Campaign for Superman Fans
As part of the initiative, JBL is showcasing its premium Live Series Headphones, True Wireless earbuds, and Soundbars, which form the heart of the campaign.
adidas X Manchester United Launch New Season Kit with a Heritage Twist
The kit reflects the iconic stadium’s character on non-match days, bringing the spirit of Manchester United to life through a bold, contemporary aesthetic.
Nike Drops Game-Changing Collection Co-Created with NorBlack NorWhite
Blending fashion with tradition, the collaboration spotlighted bandhani — a centuries-old Indian tie-dye technique — as the central design language.
Freshwrapp X Vikas Khanna Promote Kitchen Hygiene Through New Campaign
Freshwrapp’s foil, which is ISI-certified, is widely recognized for its versatility—it can be used for wrapping, cooking, freezing, and even serving.
Ranveer Singh Teams Up with McDonald’s India to Serve Flavour and Fun
Set to be available starting June 13, The Ranveer Singh Meal is a vibrant, three-item combo featuring two burger options — McVeggie (Xplode) for vegetarians and McChicken (Xplode) for non-vegetarians
Bagline X Housefull 5 Unveils Glamorous Travel Accessories for the Modern Jetsetter
This partnership celebrates bold travel fashion and redefines accessories and luggage as expressive style statements.
VIRGIO x Anjali Anand Launch ‘Beyond The Curve’ for Curvy Women
To manage production volumes and minimize overstock, VIRGIO introduced the collection through a waitlist model, offering access via personal invite codes.
Ted Baker and KMI Brands Celebrate 27 Years with Long-Term License Renewal
KMI Brands will continue to lead the design, manufacturing, and global distribution of Ted Baker beauty products under the renewed licensing terms.
adidas x Real Madrid Launches New Home Jersey Honoring Club Heritage
Built with performance in mind, the on-field version of the jersey incorporates the latest adidas technologies.
Timex X Wednesday Introduces Limited Edition Watches Inspired by Iconic Style
Both timepieces boast design elements that resonate with fans of the character, featuring dark color palettes and subtle gothic motifs.
EUME Redefines Travel with Fashion-Forward MET ROYALE Luggage Range
Developed in collaboration with conceptual designer Chaitanya Dixit, MET ROYALE redefines the role of luggage in modern travel.
Fossil and Shelby Team Up for Limited-Edition Racing-Inspired Timepiece
Fossil’s latest release pays homage to this rich heritage with the launch of the Grand Tourer Watch, priced at Rs. 31,995.
Mars Petcare, Big Idea Ventures Expand Innovation Program for Sustainable Pet Nutrition
The second edition of the accelerator will see continued support from key partners AAK and Bühler, along with the newly joined Givaudan.
Hot Wheels x Maje Bring Racing Chic to Spring/Summer 2025 Collection
The collection features standout pieces like a pleated mini skirt, crop top, denim jacket, hoodie, T-shirts, and a cardigan—each blending racing culture with a distinctly modern, feminine sensibility.
Bisleri International X Apparel Group Roll Out Regional Growth Strategy
This partnership will focus on the manufacturing, marketing, and distribution of Bisleri’s extensive beverage lineup across the Middle East and Africa, beginning with its UAE debut in 2025.
Outright Games and MGA Reveal New Bratz Game ‘Rhythm & Style’
The game invites players to travel through six vibrant cities, including iconic destinations like London and Tokyo, as well as the fictional town of Stilesville.
Nykaa Fashion Onboards Ishaan Khatter and Shanaya Kapoor as New Brand Faces
This collaboration is set to deepen Nykaa Fashion’s engagement with Gen Z and millennial consumers by celebrating individualistic styling.
Patrón Tequila X Karan Aujla Introduce Super Premium Tequila to India
The launch of PATRÓN EL ALTO also makes a bold appearance in Indian travel retail, especially at Mumbai and Delhi airports during May and June 2025.
Goliath X Hasbro Revive the Iconic Strategy Game Mastermind
The initiative will include a dynamic social media campaign designed to spark discovery, conversation, and connection among a new generation of players.
adidas India Welcomes Suhana Khan as the New Face of the Brand
The campaign introduces Suhana through the iconic adidas Originals Superstar sneaker, aiming to reintroduce the classic silhouette to a new generation of sneaker enthusiasts.
Celio Unveils Exclusive Hunter x Hunter Apparel Line in India
The collection pays tribute to the anime’s legendary status, capturing its dynamism through oversized and boxy silhouettes, perfect for the season.
TCL Extends Partnership with Rohit Sharma for Second Consecutive Year
The collaboration continues under the brand's positioning of “Master the Moment,” which TCL says reflects its focus on empowering consumers through innovative digital experiences.
Spykar X Vidyut Jammwal Introduces Chico as the New Denim Fit
The announcement is accompanied by an exciting new collaboration with action star Vidyut Jammwal, who now joins the Spykar community as the face of this launch.
Ramraj Cotton X Dushyanth Sridhar Introduces Acharya Veshti: A Tribute to Tradition
Crafted with attention to detail, the Acharya Panchakacham Veshti is designed for spiritual observances, religious rituals, and culturally significant events.
Hyundai Motor India Onboards Pankaj Tripathi to Strengthen Brand Connect
Through this association, HMIL aims to broaden its brand narrative, emphasizing shared values such as authenticity, simplicity, and trust.
Bagline X Karan Johar Redefine Fashionable Travel with Tommy Hilfiger Luggage
Karan Johar, known for his impeccable sense of style, was recently spotted at the prestigious Cannes Film Festival, effortlessly showcasing the Tommy Hilfiger luggage range.
Harry Potter X Miniso Launches Exclusive Store for Fans in Noida
The pop-up store is now open to the public and will remain operational until June 29, from 11 AM to 11 PM daily.
Alcatel Re-Enters India with Local Manufacturing and Eye-Centric Innovation
The smartphone will be locally manufactured in partnership with Dixon Technologies, aligning with India’s Production Linked Incentive (PLI) scheme.
Adani Group Joins as Title Sponsor of Madhya Pradesh League 2025
The tournament will kick off on June 12 at the Shrimant Madhavrao Scindia Cricket Stadium in Shankarpur, Gwalior.
PUMA India Brings Global Sports Icons Together in Viral ‘RCB Shotline’ Campaign
Set within a fun and imaginative PUMA universe, RCB Shotline offers a glimpse into what might happen if cricket, football, athletics, and badminton stars shared the same hotline.
Centerfruit Teams Up with Paytm to Add a Playful Twist to Everyday Payments
Launched initially in high-footfall areas of Delhi and Kanpur, the campaign is already generating positive responses from both retailers and shoppers.
Dettol Ropes in MS Dhoni as Brand Ambassador for Soaps and Bodywash Range
To kick off this exciting collaboration, Dettol Icy Cool has unveiled its first television commercial (TVC) featuring Dhoni. 
Diageo India and BharatCares Launch Tab Lab at Panaji RTO to Advance Road Safety
The Tab Lab in Panaji is part of a growing network of over 70 similar labs established across India.
DCYPHR X Warner Bros. Discovery Release Limited Edition Wildlife-Inspired Capsule
Through dynamic silhouettes, graphic storytelling, and a sharp street aesthetic, DCYPHR turns fashion into a form of advocacy.
Formula 1 and PepsiCo Announce Multi-Year Global Partnership Through 2030
Looking ahead, from the 2026 season onwards, PepsiCo’s beverage and snack products will be made available at all Formula 1 Grands Prix.