The announcement is accompanied by an exciting new collaboration with action star Vidyut Jammwal, who now joins the Spykar community as the face of this launch.
In the film, the models are seen dressed in timeless black-and-white ensembles from the newly launched collection, moving to the infectious beat of Donna Summer’s 1977 classic “I Feel Love.”
The launch was designed to bridge the gap between sneaker culture and high fashion, reinforcing ASICS’ growing commitment to its lifestyle-led SportStyle category.
The unveiling took place at a high-energy experiential event in Delhi-NCR, curated to reflect the spirit of the SportStyle line — a blend of performance, fashion, and self-expression.
Every piece is a canvas—featuring vivid prints, intricate detailing, and sculptural, tactile elements—making each accessory an immersive artistic experience.
This launch offers Indian consumers an opportunity to connect with the brand’s rich cultural heritage and experience its celebrated ‘Made’ line firsthand.
Adding to the festive excitement, Ultra Soft Toys has launched a captivating mini animated short film as part of its campaign, "Bring Magic to Every Corner of Your House."