duroflex

The new store is designed around product trials and personalised customer assistance, allowing visitors to compare different offerings and identify products based on their comfort preferences, sleeping habits and lifestyle requirements.

Spanning approximately 2,000 sq ft, the new store is designed to offer consumers a more personalized and consultative experience while exploring sleep and comfort products.

Products, including the Airboost mattress and Motion Sofa range, are also available for consumers to experience.

One of the highlights of the store is the Decode Studio, an in-store feature designed to simplify product discovery.

Duroflex strengthens its presence in Maharashtra with a new Pune store, supporting its retail expansion and ‘Designed to De-Stress’ brand strategy.