The new outlet, the brand's largest showroom in the state, marks its entry into the Coimbatore jewellery market and extends its physical retail network beyond Chennai.
The Valiram Group is an official franchise partner that operates Bath & Body Works stores across the Asia-Pacific region, including countries like Malaysia, Singapore, Indonesia, Thailand, and Australia.
Spread across 3,440 sq ft, the store has been opened by Apparel Group and offers the brand’s range of lingerie, fashion, fragrances and beauty products.
Harlem Shake is set to enter the Indian market through a strategic partnership with Franchise India, with advisory support from FranGlobal, the international arm of Franchise India.