The launch is a joint venture with Apparel Group and marks the fashion conglomerate's entry into the food and hypermarket sector. The new retail space covers more than 50,000 square feet.
The launch follows the brand’s debut outlet in Kolkata and marks another step in the company’s expansion within the premium stationery, gifting, and lifestyle retail segment.
The opening strengthens the brand’s presence in one of the country’s largest fashion and retail markets as it continues to grow its offline and omnichannel footprint.
Located at Road No 45, Jubilee Hills, the large-format outlet spans approximately 72,000 sq ft across six floors, making it one of the company’s largest retail destinations in the city.