The property, operating under the Ginger brand, is positioned to cater to both business and leisure travellers, in line with the company’s strategy to grow in high-demand urban markets.
The property has been developed in partnership with Pure Hotel Pvt Ltd and is the group’s first project in the region after its operations in Amritsar.
With these additions, the brand continues to focus on expanding beyond metros and tapping into high-potential Tier II markets through a mix of full-format stores and kiosks.
The new Hettich Exclusive format is designed as an experiential retail space, enabling customers to engage with a range of furniture fittings, architectural door hardware, furniture lighting, and built-in kitchen appliances.
The expansion reflects a strategy to strengthen presence across leisure, pilgrimage, and urban markets while increasing visibility in high-demand locations.