The move is aimed at scaling the Hampton by Hilton brand in India’s mid-market hotel segment, which continues to see strong demand from domestic business and leisure travellers.
Ahmedabad has emerged as a strong market for premium home appliances, driven by rising disposable incomes, increased home ownership, and growing demand for modern kitchen and home solutions.
NEXT’s India operations are led through a strategic partnership with Myntra Jabong India Pvt. Ltd. (MJIPL), the B2B wholesale arm of Myntra, along with licensed franchisee partners.
The development represents a key step in the company’s international expansion strategy following its established presence across South Asian markets, including India, Nepal, Bhutan, Sri Lanka, and the Maldives.
The launch marks the brand’s debut in Mumbai and reflects Marriott International’s continued focus on expanding its presence in high-growth urban clusters across India’s hospitality and travel ecosystem.