Featuring dawn-like pearls, paradise-green aquamarines, and reimagined Kundan work, each piece symbolizes warmth, affection, and the nurturing energy of self-worth.
Conceptualized and executed in collaboration with McCann Content Studio India, part of McCann Worldgroup, this pioneering campaign exemplifies Mohey’s forward-thinking approach to marketing.
The winning designs will be transformed into exclusive fashion pieces and sold at JACK & JONES JUNIOR and VERO MODA GIRL stores, both in-store and online.
At the heart of the campaign is rising star Pratibha Ranta, who effortlessly blends nostalgia and modern flair as she reimagines the cult-favorite song.
Enriched with triple oat extract and avocado oil, this paediatrician-recommended gel cream provides 24-hour hydration, absorbing quickly without leaving any sticky residue.