The “Shades of White” collection reimagines the essence of resort living through its unique palette of white hues, thoughtfully crafted to reflect different moments in a vacationer’s day—from serene beachside mornings to elegant evenings under the stars.
With the Indian retail landscape embracing a shift towards unique, fashion-forward designs, JJV’s PANJ collection brings an exquisite range that caters to the evolving tastes of Indian fashion enthusiasts.
The campaign features a blend of new global ambassadors—Elle Fanning, Charles Melton, Nazha, and Storm Reid—alongside returning Coach Family members Jayson Tatum, Kōki, and Youngji Lee.
The acclaimed actress and producer will be joining the brand’s prestigious lineup of spokespersons, which includes notable figures like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, and Camila Cabello.