Fashion and Lifestyle

Best known for their signature vanilla-themed scents like Vanilla Vibes and Smokin’ Vanilla, the brand has recently introduced an exciting new twist on vanilla—Vanilla Caramello Perfume.

The commercial highlights the transformative power of kajal, a staple in every Indian woman’s makeup kit.

In addition to the Nykaa launch, Kass plans to expand its presence by setting up kiosks in leading retail chains such as Westside, Lifestyle, and Pantaloons.

Available across all 515+ Max Fashion stores and online at maxfashion.in starting August 9th, the collection ensures widespread accessibility and constant novelty with weekly style refreshes.

The campaign resonates with the idea that true strength comes from within, as echoed in the tagline: "The ones who are fit are not gifted; they are just #StrongerInside."

Anamika Khanna, known for her distinctive approach to fashion, has infused this collaboration with her flair for merging contemporary tailoring with luxurious loungewear.

The Aabhar collection, introduced under the theme ‘earrings that express you,’ features a diverse array of earrings designed to cater to various tastes and occasions.

As part of this collaboration, the Ramraj Cotton logo will be prominently featured on the back of Chennaiyin FC's playing kits.

This limited-edition lineup is inspired by the iconic '90s Barbie DreamHouse.'

This new collaboration merges Beyoung’s fashionable clothing with Bhuvan Bam’s signature humor.