fragrance licensing

The company said the expansion is aimed at tapping rising demand for premium fragrances in emerging cities, where consumer interest in organised retail and luxury personal care products continues to grow.

Designed to blend scent and flavour, the new trio offers wearers a rich, emotive olfactory experience that goes beyond traditional floral or fresh notes.

For the India launch, Davidoff has selected actor Charles Melton as the brand ambassador for Cool Elixir, positioning the product with a modern and adventurous brand image.

The two new Eau de Parfums are designed for today’s discerning woman—someone who embraces elegance, values quality, and seeks individuality in her lifestyle choices.

Both perfumes under the Assure Premium banner offer a layered olfactory experience, where top, middle, and base notes are thoughtfully blended to unfold gradually.

As part of this collaboration, Khan will be the face of a comprehensive 360-degree marketing campaign spanning digital platforms, print media, in-store branding, and out-of-home (OOH) advertising.

Featuring a diverse range of olfactive notes—from fresh florals to deep woody scents—the collection offers signature fragrances for both men and women.

The primary target for Nisara in the UAE is consumers aged 25-45, who are seeking premium-quality perfumes at accessible price points.

The fragrance concludes with a soft dry down of vanilla musk and cedarwood, creating a warm and inviting scent suitable for any occasion.

As the Crosswindz Title Partner and Official Fragrance Partner, French Essence not only contributed to the fest's olfactory landscape but also engaged with the dynamic and diverse young audience that Kashiyatra attracts.