Franchise India

The Faridabad-based startup’s latest move adds to its international growth strategy as it continues to expand beyond traditional overseas destinations often preferred by Indian businesses, including the UAE and Singapore.

Located at the Domestic Departure terminal, the new outlet strengthens the jewellery brand’s presence in India’s travel retail segment.

The neighbourhood diner-style restaurant offers a full-service dining experience with an all-day menu that combines breakfast classics with globally influenced dishes.

The new store in Bareilly offers footwear and accessories for men and women across casual, formal, sports, party wear, and fashion categories.

According to the company, Dehradun is an important market as Chinese Wok strengthens its presence beyond Delhi-NCR and Uttar Pradesh into Uttarakhand.

Over the years, the brand has expanded across multiple cities with a menu centred on Punjabi street food and dishes associated with the Punjab Grill brand portfolio.

The company said the outlet has been positioned as a dine-in destination aimed at increasing customer engagement and longer stay durations.

Gaya, one of India’s major pilgrimage centres, has seen rising hospitality activity supported by infrastructure development and improved connectivity.

The offering is positioned as a communal dining experience targeting both office-goers and evening diners within the tech park ecosystem.

The Bengaluru outlet marks the continued expansion of the SICILIANA brand after launches in Kolkata, Thane, and Mumbai.