The new store is located at Central 50, Sector 50, Noida, marking a key milestone in the brand’s retail expansion strategy ahead of the Raksha Bandhan season.
The launch marks another step in the company’s expansion strategy across western India while strengthening the quick service restaurant (QSR) brand’s footprint in Chhattisgarh.
The new stores are located in key retail hubs across metro and emerging markets, enabling the brand to strengthen its presence and improve accessibility for customers across different regions.
The opening strengthens THF's presence in North India as the specialty coffee, artisanal mithai, bakery, and café chain continues to expand across high-footfall leisure and tourism destinations.
The opening is part of the company's ongoing expansion strategy in North India and adds to its growing network of multiplex properties across the country.