The launch strengthens the brand's presence in the Tricity region, where it already operates outlets at Elante Mall, Chandigarh, and CP67 Mall, Mohali.
Chennai remains an important market for the jewellery industry, known for its long-standing association with craftsmanship, temple jewellery, traditional art forms, and cultural design influences.
The company's expansion strategy has been supported by kiosk-style stores and app-based promotional vouchers, a model that previously contributed to its rapid rise in China.
Located on Chittoor Road, the property adds to the cinema chain’s growing footprint in South India and strengthens its position in the organised entertainment and multiplex sector.
Located on the first floor of the shopping destination, the outlet brings the Argentine fashion and lifestyle brand's apparel and accessories collections to consumers in the National Capital Region.
The move is part of the company's broader growth strategy to strengthen its footprint in North India and cater to rising demand for fitness supplements, sports nutrition products, and wellness solutions.