Franchise India

The mall’s positioning as a lifestyle destination aligns with the brand’s focus on fashion jewellery aimed at daily wear and contemporary styling.

The collaboration aims to expand internationally established lifestyle, fitness, and service brands in India through franchise-led growth.

The collection includes solitaires, necklaces, earrings, bracelets, and everyday jewellery pieces designed for both occasion purchases and daily wear.

The new location is part of the brand’s strategy to grow its network in key urban markets and strengthen its presence across Mumbai’s suburban areas.

The hotel will include a range of facilities such as a restaurant, banquet hall, meeting room, spa, swimming pool, and fitness centre, catering to both business and leisure travellers.

The launch is the third Effotel property in Maharashtra, joining existing locations in Sarola and Navi Mumbai.

The launch marks the brand’s second location in the city after its first outlet in Koramangala.

As of March 6, 2026, Metro Brands operates more than 1,000 stores across over 200 cities, covering approximately 1.4 million square feet of retail space.

The opening marks the brand’s second restaurant in Mumbai and its fourth outlet across India.

The property features 48 guest rooms designed with contemporary interiors and standard hospitality amenities.