gurugram

The new store expands Aadyam Handmade's presence across key Indian markets, including Mumbai, Hyderabad and Delhi.

The denim and casual wear brand plans to expand to 500 stores by FY2030, focusing on Tier II and Tier III cities.

AK OK is known for blending Indian and global design influences, offering contemporary fashion collections that focus on individuality and personal expression.

The move comes amid increasing consumer interest in silver jewellery, premium gifting, fashion accessories, and modern jewellery brands in the country.

Located in Gurugram, the café has been designed to serve professionals, entrepreneurs, remote workers, families, and coffee enthusiasts.

The restaurant marks the brand’s first outlet and expands the dining and retail experience at the Gurugram destination.

The move follows the initial performance of FreshTerra's first store, where private-label products account for more than 55 percent of total sales.

The latest additions are aimed at enhancing the destination’s shopping, dining, and leisure experience for consumers.

The new retail outlet has been designed to showcase the brand's polo-inspired identity while offering customers access to its apparel and lifestyle collections in a contemporary retail environment.

The store has been launched to cater to growing consumer demand in Gurugram and will serve customers across categories including bridal jewellery, festive purchases, everyday wear, gifting, and special occasions.