AK OK is known for blending Indian and global design influences, offering contemporary fashion collections that focus on individuality and personal expression.
The move comes amid increasing consumer interest in silver jewellery, premium gifting, fashion accessories, and modern jewellery brands in the country.
The new retail outlet has been designed to showcase the brand's polo-inspired identity while offering customers access to its apparel and lifestyle collections in a contemporary retail environment.
The store has been launched to cater to growing consumer demand in Gurugram and will serve customers across categories including bridal jewellery, festive purchases, everyday wear, gifting, and special occasions.
The new outlet adds to the beauty and personal care brand's growing store network and aims to serve consumers in one of the country's key retail and commercial hubs.
Designed as a quick-service café, Gram Street features a compact layout with lilac interiors, chrome finishes, and a glass-front design inspired by contemporary Asian café formats.