Hasbro Consumer Products

Casey will focus on managing Hasbro’s key, high-level strategic partnerships, such as with Frito-Lay, Lego, McDonald’s, Mattel, Miniso, NBCUniversal, Netflix, Nestlé, Paramount Global

Under the agreement, WildBrain CPLG will represent Hasbro?s merchandise, publishing, promotions and short-term location-based entertainment business across the Benelux and Nordic regions.