IPL

With this move, the brand is positioning itself not only as a creator of stylish and functional accessories but also as a torchbearer of purpose-led fashion.

Fans can explore the exclusive RR Corner on Myntra’s Sports Hub, which will offer cricket-inspired fashion and merchandise, enabling them to express their loyalty in style.

This marks a strategic milestone for Haier in its ongoing effort to combine sports and entertainment through its ‘Sport-o-Tainment’ approach.

Beyond its association with IPL teams, Bisleri has established hydration partnerships across a wide range of sports in India and the Middle East.

Coinciding with the T20 season, boAt has unveiled a new campaign titled ‘Real Se Bhi Clear’, designed to spotlight its Aavante Soundbar range.

As part of the campaign rollout, the partnership will be activated across various digital channels, television commercials, and on-ground engagements during the IPL season.

Campa has announced Ram Charan as its official brand ambassador.

The collaboration features KKR players Manish Pandey, Venkatesh Iyer, and Harshit Rana in a dynamic rap music video.

Debuting during Tata IPL 2025, this new line reflects a deeper narrative—one that fuses the precision of tailoring with the fluidity of fine art.

To mark the beginning of this exciting journey, bigbasket launched a hyperlocal digital campaign that captures the soul of Bengaluru.