jaipur

Spread across 1,092 sq ft, the new store will offer Zen Diamond's natural diamond jewellery alongside a selection of luxury accessories.

The new outlet is the brand’s second store in Ludhiana and is part of its Project 50 expansion programme, which aims to establish 50 exclusive brand outlets by March 2027.

The opening was announced by Chayan Verma on LinkedIn, marking another addition to the brand's retail network as it looks to reach more customers across India.

The outlet brings the brand’s apparel and beauty categories together, giving customers in Jaipur access to its wider product range at a single location.

The store format allows customers to explore different categories and seek assistance in choosing products based on their requirements.

The store opening coincided with the first day of Navratri and the inauguration of the mall where the outlet is located.

The store was inaugurated by actress Janhvi Kapoor along with Helena Kuylenstierna, Director, H&M India, and Henrik Kroon, Chief Commercial Officer, H&M Group.

The café also offers signature coffee sauces made using 100 percent organic beans sourced from regions such as Araku Valley and estates in Kerala.

The concept takes inspiration from the architectural legacy of Sir Samuel Swinton Jacob, with interiors designed using a mix of rustic and industrial elements combined with contemporary details.

The city’s evolving dining preferences and rising interest in international flavours have made it a target market for new food and beverage brands.