Jewel expands

The new collection has been added to the existing portfolio and will operate alongside the brand’s traditional jewellery range, which remains central to its offering.

With this addition, the company now operates 23 showrooms in Bengaluru and a total of 45 outlets across the Karnataka and Goa region as it continues to grow its network in major urban markets.

The expansion will primarily focus on Tier-l and select Tier-ll cities in Maharashtra, along with metro markets across the country.

The company said the programme will focus on providing access to branding, design support, modern retail practices and digital skills that can help artisans participate more effectively in India’s organised jewellery market.

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