Jewelry collection

Mayavé Jewellery has launched its new store in Noida, entering the retail landscape.

The opening of the Amanora Mall store marks the beginning of YOOU’s broader growth strategy.

The expansion comes as the brand continues to build its retail network and deepen customer engagement through experiential store formats.

The store opening was attended by actor Bhumi Pednekar.

The launch saw strong customer participation, indicating rising brand traction in the region.

the brand now operates 24 showrooms in Bengaluru and a total of 46 outlets across the Karnataka and Goa region, reflecting its continued focus on regional expansion.

The launch reflects CaratLane’s efforts to build a globally relevant Indian jewellery brand, with the United States identified as a key market.

Silkriti, Rajasthan’s first silver factory, partners with Francorp to expand nationwide via franchising, aiming for 100 stores backed by 50 years of craftsmanship.

Lucira Jewelry partners with Franchise India to expand its lab-grown diamond brand, planning 20+ franchise stores across major Indian metros in 24 months.

The company shared details of this strategy in its Q2FY26 earnings presentation, outlining plans to drive expansion through a more capital-efficient, asset-light model.